The VR/AR Beat Newsletter & Blog — VR/AR Association (VRARA)

AR

VR AR at Microsoft in NYC

It was an awesome event at Microsoft NYC filled with demos and fun next-generation experiences. One demo that stood out was the VR Motion Simulator. Virtual reality has long been a dream of gamers everywhere. Given Microsoft’s interest in VR (i.e., HoloLens) and games (I.e. Xbox), the next big opportunity could be this motion simulator “unit” that I took for a test-drive, which combines motion with VR. Playing a car racing game, the unit gave me an immersive experience that I “felt” like never before; In addition to “seeing” the experience in VR, the unit also enabled me to “feel” every turn, spin, or accident with other cars by simulating the motion.  The prototype cost is about $3500, pricy, but cost will come down with mass production of these units. Coming near you at your local amusement park, arcade room, or your future in-house set!

Apple Acquires FlyBy Media AR Tech & Team

Apple Acquires FlyBy Media AR Tech & Team

By Kris Kolodziei, NYC Chapter President, the VRARA

I had the privilege and opportunity of being an advisor to FlyBy Media, which just got acquired by Apple. FlyBy Media’s mission was to create powerful new technologies to bridge the physical and digital worlds.

FlyBy Media developed Shimmer, a VR app which uses the phone’s camera and FlyBy Media’s vision technology. When inside a store, shoppers aim their phone’s camera at a product to discover more information about the product.