JOYA Team will speak at our Best of Europe 2025

Please join our Best of Europe 2025 and hear from the JOYA Team. This is a LinkedIn Live event with 30+ speakers and we expect 1000s of attendees, lot of engagement and networking! 

Joya Team: End-to-End XR Solutions for Smart Glasses and Beyond

Founded in 2019, Joya Team is a leading optical systems development and engineering company specializing in tailored XR solutions for smart glasses and immersive technologies. With over 100 years of combined expertise and experience in the development of more than 20 AR/VR headsets across diverse applications and use cases, we deliver cutting-edge projects for industries including consumer electronics, medical, defense, and enterprise.

Our Full-Service Capabilities

We provide comprehensive development services for XR systems, offering a seamless blend of hardware and software expertise to bring concepts to life. 

—Our capabilities include:

  • System Engineering: Defining and optimizing system architecture based on specific use cases

  • Optical Design: Developing advanced optical layouts and selecting the best microdisplays (MicroLED, OLED, etc.)

  • UX/UI Design: Crafting intuitive and immersive user experiences tailored to smart glasses applications

  • Software Development: Custom XR application development, including real-time processing and robust system integration

  • AI Solutions for Smart Glasses: Implementing AI-driven features such as computer vision, user analytics, and real-time decision-making

  • Prototyping and Testing: Rapid development cycles and comprehensive performance validation

  • Optics and Hardware Integration: Seamless assembly and integration for high-performance XR systems

Why Partner with Joya Team

  • Tailored End-to-End Solutions: From concept to deployment, we handle every stage of XR system development, customized to meet your needs

  • Cross-Disciplinary Expertise: Deep knowledge in XR Systems, optics, software, and AI-driven applications

  • Proven Industry Success: Successful implementations in mission-critical industries where precision and reliability are essential

Powering the Next Generation of XR Experiences

Whether you're creating consumer AR glasses, enterprise XR applications, or advanced AI-driven medical devices, Joya Team is your trusted partner for delivering innovative, market-ready solutions.

Let’s build the future of XR together!



Contact Joya Team:

Connect with Us:

Email: assaf@joyateam.com

Virtualware partners with FS Studio to accelerate adoption of XR Solutions in the U.S

Virtualware partners with FS Studio to accelerate adoption of XR Solutions in the U.S

Broomfield, Bilbao, February 4, 2025.The leading expert in 3D-driven enterprise software Virtualware (EPA: MLVIR) has partnered with FS Studio cutting-edge provider of engineering, synthetic data, and immersive technology solutions to drive adoption of XR technologies in the U.S market.

This partnership leverages FS Studio’s extensive expertise in XR technology and Virtualware’s platform, VIROO, to help organizations overcome the challenges of XR adoption and start applying in their process easily.  Companies in industries such as manufacturing, healthcare, defense, and training & simulation will particularly benefit from this collaboration, gaining access to scalable and cost-effective XR solutions that enhance operations, workforce training, and design processes.

VIROO is a secure ISO 27001-certified XRaaS platform that enables multi-user VR design/review collaboration, rapid development, deployment, and management of digital twin and training content in a secure environment.

Tim Martin, Founder & CEO, FS Studio remarked "FS Studio welcomes our new partnership with Virtualware. By combining our advanced Industry 4.0 XR and simulation solutions with Virtualware's VIROO platform, we strengthen our ability to create powerful immersive experiences that drive real business results."

Businesses can embark into XR adoption thanks to its flexible subscription model, which lowers upfront investment barriers and makes immersive technology more accessible. The platform’s scalability allows organizations to effortlessly expand XR initiatives across teams, locations, and projects, fostering continuous innovation. Moreover, VIROO provides state-of-the-art compatibility and automatic updates, ensuring clients remain at the forefront of XR advancements without requiring additional resources or technical expertise.

John A. Cunningham, President of Virtualware USA stated, "This partnership with FS Studio is a natural progression for Virtualware as we continue to help companies across industries to meet XR challenges and adapt to evolving demands. Together, we will be able to offer our clients even more powerful tools to enhance their operations and drive innovation."

VIROO has already been adopted by organizations worldwide, including GE Vernova, Ontario Power Generation, Gestamp, ADIF, Bosch, Biogen, Kessler Foundation, Invest WindsorEssex, McMaster University, St. Clair College, EAN University, the Spanish Ministry of Defense and the Basque Government.

Virtualware impulsa la expansión de VIROO en EE.UU. sumando FS Studio en su red de partners internacional

Bilbao, España, 20 de agosto de 2024.- Virtualware (EPA: MLVIR), compañía líder europea en realidad virtual en el ámbito empresarial, suma a FS Studio,  firma de vanguardia en gemelos digitales y desarrollo de sistemas inteligentes, para impulsar la presencia de VIROO en el norteamérica.

La incorporación de FS Studio como nuevo Value Add Reseller (VAR) de la galardonada plataforma de realidad virtual, VIROO, supone un nuevo paso para ayudar a las empresas industriales y de automoción a afrontar los nuevos retos de la RV y adaptarse a la evolución de la demanda.

VIROO es una plataforma VRaaS segura con certificación ISO 27001 que permite la colaboración multiusuario en revisión, diseño, desarrollo ágil, así como el despliegue y la gestión de contenidos VR , en un entorno seguro.

John A. Cunningham, Presidente de Virtualware USA y COO de The VRARA, declaró: «Esta asociación con FS Studioes una progresión natural para Virtualware a medida que continuamos facilitando el acceso de la realidad virtual a las empresas Junto con Invia podremos ofrecer a nuestra clientela herramientas potentes para mejorar sus operaciones e impulsar la innovación.»

VIROO se está convirtiendo rápidamente en la referencia mundial de las aplicaciones de RV multiusuario en la industria y la educación. Ya lo utilizan más de 40 empresas e instituciones de todo el mundo, como GE Vernova (antes GE Hitachi Nuclear Energy), Ontario Power Generation, Gestamp, ADIF, el Ministerio de Defensa español y numerosas universidades y centros de formación.

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Silvio Ballerini, CEO S-iBA Vision, will speak at our Best of Europe 2025: VR/AI based Sales and Leadership Training - Client case study

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Silvio Ballerini of S-iBA Vision will present at ​our Best of Europe 2025: XR & AI, a virtual LinkedIn Live event on March 27 with 1000s of attendees. 

S-iBA’s purpose is to provide innovative, efficient and sustainable skill-building solutions. S-iBA Vision has established itself as a leading provider of innovative, customizable and easy-to-integrate training solutions for B2B enterprises, particularly in the development and training of sales and leadership professionals. The concept builds on a combination of VIRTRACON™ and the involvement of very experienced trainers. VIRTRACON™ is an interactive VR/AI learning solution. It is a classroom-simulating, highly engaging Learning Experience Concept for lasting soft skill improvement.  

Why to attend the S-iBA Vision pitch at our Best of Europe 2025 event?

In this session, we will dive into a concrete client case with a customized learning journey, designed and delivered by S-iBA Vision. We will show, how professionals learn best by applying VR/AI technology as a key part of comprehensive learning journeys, thus maximizing the Return on Learning.   

Join S-iBA Vision at the VR/AR Best of Europe 2025 virtual LinkedIn Live event !

This is an essential session for L&D experts, Academy Leaders, People & Commercial Excellence Leaders, CEOs, CHROs and CSOs who are looking for new solutions to upskill their professionals in a very efficient way.

Catch the in-depth video on all the new announcements made by Sony’s XR team at CES 2025!

Catch the in-depth video on all the new announcements made by Sony’s XR team at CES 2025! Watch as Thaisa Yammamura from Sony walks you through all the exciting announcements & demos for our VRARA OC Chapter President; Arvin Tehrani.. The interviews and demos were recorded in 3D and provide an unforgettable immersive experience with Dolby Vision 3D video on Apple Vision Pro and 4K 3D video on Youtube VR.

Watch on VRARA YouTube

Apple Vision Pro (use link directly): https://cdn.immersivemedialabs.com/immersive-hls/CES25_SonyFeature/CES25_SonyFeature.m3u8 

Launch our INSEAD XR - AVRIS 𝗜𝗺𝗺𝗲𝗿𝘀𝗶𝘃𝗲 𝗔𝗜 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 Platform

Launch our INSEAD XR - AVRIS 𝗜𝗺𝗺𝗲𝗿𝘀𝗶𝘃𝗲 𝗔𝗜 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 Platform

AVRIS & INSEAD XR: Achieving a Milestone in Immersive AI Learning

AVRIS, in collaboration with INSEAD XR, has successfully launched its Immersive AI Platform Upgrade at scale. This milestone marks a significant step in the integration of advanced AI and XR technologies within academic environments.

During a recent session, over 300 learners engaged with the platform, utilizing Multi-Modal Learning capabilities. The system enabled seamless transitions between VR headsets, mobile devices, and laptops, supporting diverse learning contexts and environments.

The platform’s development was led by Dror Gill, focusing on infrastructure that facilitates real-time interaction and feedback. This technology has been integrated into Prof. Ithai Stern’s strategy course at INSEAD, providing a practical example of how immersive AI can enhance traditional academic programs.

Key Technical Highlights:
• Multi-Device Compatibility: Learners can switch between VR, mobile, and desktop environments without disruption.
• Real-Time Interaction: Advanced AI algorithms enable immediate feedback and interactive learning experiences.
• Data-Driven Learning Design: The system supports the collection and analysis of key data points to inform personalized learning pathways.

Development Process:
The project emphasized the alignment of technology with educational objectives. This involved selecting appropriate tools, mapping specific learning outcomes, and identifying critical data to measure impact and effectiveness. The focus was on creating an infrastructure that supports meaningful educational experiences through the integration of technology, content, and media.

Next Steps:
As AVRIS looks toward 2025, the focus will shift to expanding the capabilities of the Immersive AI Learning Toolbox. This will include further developments aimed at enhancing both on-campus and remote learning environments.

Acknowledgments

The project’s success reflects the contributions of several key individuals and teams, including INSEAD Dean Francisco Veloso, strategic input on AI and Human-Computer Interaction from Lily Fang, and the operational support of the INSEAD XR Abu Dhabi team, with special recognition to Carole Montias, Dezma D’souza, and Florian Schloderer.

For more information on the technical aspects of this project or to discuss potential collaborations, please reach out to the AVRIS team.

Your Website URL: http://xr.insead.edu

Melinda Cuilty of  New Mexico State University joins the VRARA North America Colleges and Universities Committee

Melinda Cuilty of  New Mexico State University joins the VRARA North America Colleges and Universities Committee

The VRARA  is pleased to welcome Melinda Cuilty from NMSU Global as our newest member of the recently established VR/AR Association North America Colleges and Universities Committee.

This newly formed committee is chaired by Thomas Merrick from the University of Miami and will be focused on ecosystem development in the use of XR and AI in higher education across North America.

Melinda Cuilty is an Enterprise Instructional Technology Administrator at NMSU. Leading the VR program at NMSU Global. Melinda has been part of the team that has tripled student enrollment in VR courses since the Fall of 2024. She has also help secured a grant to collaborate with local K-12 teachers, integrating VR technology into their classrooms. Furthermore, Melinda is actively involved in piloting innovative VR applications to enhance the student learning experience. She is helping to pave the way for NMSU Global to start creating digital twins soon.

 “I am incredibly excited that the VRARA has created this committee as a hub for collaboration, creativity, and the promotion of XR in education. I am eager to join the committee and contribute to the exciting programming being planned.” says Melinda.

Thomas Merrick adds “we are at a point where nearly all institutions of higher learning are implementing or evaluating how to leverage the power of immersive technologies.  We need a place where academic professionals can collaborate. I am pleased to have Melinda and NMSU as one of the first members of our North America Committee!”  

This VRARA North America Colleges and Universities Committee is open to all academic institutions to participate in.  Please reach out to Tom Merrick at txm2025@miami.edu xxx or John Cunningham at john@thevrara.com for more information.

Join the VRARA National Public Sector Roadshow. Speakers and Technology Showcase participants wanted!

Join the VRARA National Public Sector Roadshow. Speakers and Technology Showcase participants wanted!

The VRARA Roadshow is designed to inform and educate public sector agencies across the United States and Canada about the capabilities of immersive and artificial intelligence technologies to positively improve operations.

The public sector encompasses nearly every vertical use case such as Defense, Public Safety, Healthcare, Education, Space exploration and Logistics just to name a few.

This conference series started in San Francisco on January 22nd and will continue throughout 2025!  Details are being formalized and will be communicated via the VRARA Website and emailed to people that have registered to speak.  

Some of the cities 

  • San Francisco Jan 22nd (completed) 

  • Orlando April 9&10 (confirmed) 

  • Dallas 

  • Houston

  • Washington DC

  • Atlanta

  • San Diego

  • Los Angeles

  • Denver

  • Huntsville 

  • New York

  • Toronto

If you are interested in speaking or demonstrating at one or more of these events please fill out the google form so that we have you in our list!

https://forms.gle/iPwwoUiG61RyCwHd6

If you have any questions please email john@thevrara.com 

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VR/AR Association North America Colleges and Universities Committee Inaugural Meeting: Advancing XR in Higher Education with Meta and University of Miami

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Thank you to Tom Merrick, Assistant Director of VR/AR Initiatives at the University of Miami for Chairing the VR/AR Association North America Colleges and Universities Committee and congratulations on your inaugural committee meeting! 

The purpose of this committee is to provide a forum for any college and university in North America to collaborate, conduct joint research, identify and collaborate on grants and to figure out how to accelerate adoption of XR across higher education!

Our first guest speaker was Matthew Sanders, Education and VR Director at Meta who shared with the audience how Meta is preparing to help colleges and universities implement and scale XR with their Meta for Education services.

Matthew shared that they would like to see organizations like the VRARA and institutions like the University of Miami leading these types of initiatives where Meta can learn and support the members!

Thank you Matthew, we look forward to your continued involvement with the VRARA!

The University of Miami will be hosting their annual UMverse "Where Innovation Meets Imagination" conference On February 6&7.

Join industry experts such as Matthew Sanders from Meta, Daniel O'Brien from HTC Vice and John Cunningham from Virtualware along with many other tech visionaries, artists, and university scholars from around the globe in exploring the latest trends and innovations in XR technology.

For more info on UMverse click here:

https://xr.miami.edu/miami-xr-2025/index.html

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Josh Meah appointed as Co-Chair for VR/AR Association Training Committee

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We are thrilled to have Josh Meah help us lead our Training committee by hosting our weekly online sessions.

Josh is founder and CEO of JM&Co., a growth consultancy with a diverse background in commercializing disruptive ventures across two dozen industries in the private and public sector. Over the past 10 years, Josh’s efforts in workforce development have helped train thousands of truck drivers, broadband technicians, nurses, and clinicians on behalf of governments, colleges, private training centers, hospitals, and companies. Josh also leads technology integration programs for VR and AI in the defense sector and has helped introduce STEM training to children nationwide across hundreds of thousands of hours in digital learning environments.

““Training and leadership are among the best known ways to develop potential, enhance incomes, and improve outcomes. VR training revolutionizes and democratizes skill development, empowering everyone everywhere to be their best, most creative, and most successful versions of themselves. I look forward to sharing insights and facilitating discussions with partners active in the field VR / AR training discipline.””
— Josh Meah
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🚀 Celebrating the Success of the VR/AR Association XR Roadshow in San Francisco! 🚀 

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We’re thrilled to share that our very first VR/AR Association (VRARA) XR Roadshow in San Francisco was a resounding success! 🎉 Bringing together industry leaders, innovators, and public sector representatives, this event showcased the latest and greatest in XR technology, pushing the boundaries of what’s possible in immersive experiences. 

A HUGE THANK YOU to our incredible sponsors who made this event possible: 

📍 Daniel O'Brien, HTC VIVE – Revolutionizing the future of immersive experiences. 

📍 Hugh Hayden, Niantic Spatial Platform – Pioneering augmented reality to connect people and the world around them. 

📍 Dan McConnell, Booz Allen Hamilton – Driving innovation at the intersection of XR and public sector solutions. 
📍David Moreno, Virtualware (EPA:MLVIR) – Pioneering enterprise VR solutions that empower businesses worldwide.

Your support has been instrumental in bringing together this vibrant community and driving the XR industry forward. 🙌 

The energy, ideas, and collaboration at the event were truly inspiring, and we can't wait to continue this journey, expanding opportunities and fostering innovation across the XR ecosystem. Stay tuned for more roadshow stops and exciting developments ahead! 🚀 

#XR #VR #AR #Metaverse #Innovation #Technology #VRARA #XRLeadership #SanFrancisco #HTCVive #Niantic #BoozAllen #XRRoadshow

Daniel O'Brien Dan McConnell Hugh Hayden Dan McDowell Jessica Beavers Trista Pierce Nathan Pettyjohn Gerard Feliciano Aaron Friedman Munjeet Singh


New Enterprise Simulation Lab in Berkeley reinforces the strategic partnership between Virtualware and HTC VIVE Americas

Berkeley, CA January 22, 2025 – HTC VIVE, the global leader in premium XR solutions, and the leading expert in 3D-driven enterprise SaaS Virtualware have inaugurated their first Enterprise Simulation Lab at the HTC VIVE Americas Headquarters in Berkeley, California. This marks the beginning of their collaboration in 2025, reflecting their shared mission to accelerate the adoption of immersive technologies within the Americas market.


The Enterprise Simulation Lab is a space designed to showcase the transformative capabilities of HTC VIVE’s solutions and hardware with VIROO, Virtualware’s award-winning ready-to-run XR platform. Fully equipped with state-of-the-art technology, this new lab provides a place to host immersive demonstrations that empower enterprises and institutions to unlock the potential of immersive learning, workforce development, and industrial training.


“This new Enterprise Simulation Lab in Berkeley is more than just a demonstration room—it’s the start of a journey to revolutionize how institutions and enterprises approach immersive learning and training. We are excited to see how this collaboration will shape the future of XR in 2025 and beyond.” said Daniel O’Brien, President of HTC VIVE Americas.


The HTC VIVE and VIROO Enterprise Simulation Lab marks the first step in a broader strategy between HTC VIVE and Virtualware to accelerate the adoption of enterprise XR solutions globally. This collaboration reinforces their shared vision of driving innovation and creating opportunities for organizations to grow sustainably through intuitive training experiences.


“Immersive education and workforce development are becoming increasingly critical as universities, colleges, and vocational schools, often supported by government and economic development organizations, seek cutting-edge tools to equip the next generation.” added John A. Cunningham, President of Virtualware USA.


As both companies continue to build on this partnership, the Enterprise Simulation Lab sets the foundation for joint initiatives aimed at fostering innovation and addressing the evolving needs of the XR ecosystem. Organizations interested in the Enterprise Simulation Lab can reach out to NAM_Sales@htc.com.

About HTC VIVE
HTC VIVE is the premier Extended Reality (XR) platform and ecosystem that creates true-to-life XR experiences for businesses and consumers. The VIVE ecosystem is built around premium XR hardware, software, and content. The VIVE business encompasses best-in-class XR hardware; VIVEPORT platform and app store; VIVE Enterprise Solutions for business customers; VIVE X, a US$100M VR business accelerator; and VIVE ARTS for cultural initiatives. HTC's business also includes the spatial collaboration platforms VIVERSE and VIVERSE for Business, HTC smartphones, the VIVE Mars CamTrack virtual production system, and our G REIGNS 5G connectivity solutions. For more information, please visit www.vive.com.


About Virtualware
With 20 years of expertise in real-time 3D technologies, Virtualware is a global leader in enterprise software as a service. The company empowers organizations to adopt immersive technology through its flagship product, VIROO, a ready-to-run XR platform. VIROO provides multiple ready-to-use applications and tools for developers to create and distribute custom multi-user XR applications while ensuring security, scalability, and performance.


Virtualware’s clients include GE Vernova, Ontario Power Generation, Gestamp, ADIF, the Spanish Ministry of Defense, Invest WindsorEssex, McMaster University, St. Clair College, the University of El Salvador, EAN University, and the Basque Government. Headquartered in Bilbao, Spain, the company also has offices in Toronto, Orlando, and Skövde, Sweden. Virtualware has been publicly listed on Euronext Paris since April 2023 under the ticker MLVIR.

Your Website URL: https://www.virtualwareco.com/news/htc-vive-viroo-new-enterprise-simulation-lab/

Exciting News: Tom Merrick to Chair the North America Colleges and Universities Committee!

Exciting News: Tom Merrick to Chair the North America Colleges and Universities Committee!

We are excited to announce the establishment of the North America Colleges and Universities (NA U&C) Committee, with Tom Merrick stepping forward to lead this important initiative. With the rapid adoption and growing interest in XR technologies in the higher education space, this committee will provide a dedicated forum for colleges and universities to collaborate, innovate, and thrive within a uniquely North American ecosystem.

Tom brings a wealth of experience and passion to this role. As a leader in outreach at the University of Miami, he has cultivated an XR ecosystem involving 15 universities in collaboration with Google. His vision aligns with the VR/AR Association, which he sees as the perfect host for these initiatives.

“This will demonstrate value to colleges and universities, and many will want to join!” Tom explained, highlighting the opportunity to create meaningful connections within the XR community.

While this new NA-specific group will foster regional collaboration, the importance of maintaining global connectivity through the existing global committee cannot be overstated. Together, these efforts will ensure the higher education XR ecosystem remains innovative and united.

On February 7th, the University of Miami will host their own XR event, where John Cunningham will have the honor of speaking. This event represents just one example of the growing momentum in XR within higher education.

We are thrilled to support Tom’s leadership and this important initiative. Please join us in celebrating this milestone and the exciting opportunities it will bring for the XR and higher education communities!

We’d love to hear your thoughts on how we can support innovation in XR and higher education!


New Feature: Improve VR learning with User Analytics

New Feature: Improve VR learning with User Analytics

With VRdirect's new user-based analytics feature, companies can track individual user interactions within VR projects, providing detailed insights and a deeper understanding of user engagement. This will significantly improve VR Learning & Training applications created with VRdirect.

Siemens is using VRdirect for EHS Learning. 

User-based analytics focuses on individual user interactions within VR projects. Key features include:

- Individual and group insights: Generate custom links for individual users or groups to track specific interactions.

- Improved marketing data: Enables data tracking to analyze user interactions and preferences, allowing for more precise targeted campaigns and optimized marketing efforts.

- Enhanced learning and training: This feature is particularly beneficial in training and education scenarios, enabling companies to monitor training outcomes.

VR safety training at Siemens


VR safety training provides immersive, hands-on learning in a risk-free setting. Realistic scenarios in VR help to safely recognize hazards and reduce accidents at work.

Siemens uses VR training for scissor lifts to ensure that employees practice the most important safety measures and are thus prepared for real-life situations.

Read here why VR offers advantages for safety training!

Your One Stop Shop for All Things VR and 3D Printing

Welcome to The VR Superstore! A pioneering company at the forefront of the virtual reality (VR) revolution. The VR Superstore is your one-stop shop for all things virtual reality (VR), and 3D printing.

We carry a wide range of products, from headsets and controllers to software and accessories. Whether you are a VR novice or a seasoned pro, we have the devices needed to take your experience to the next level.

Joining the VRAR Association

The VR Superstore is a member of the VRARA (VR/AR Association) since 2024. We relied on the membership in the VRARA to expand significantly our network particularly in retail, enterprise, educative, and research sectors. By joining “the Association”, our company intends to boost its networks in various XR-related fields. By doing so, we could leverage our business model further and reach new market niches.

Our Vision and Values

At The VR Superstore, we are driven by a vision to revolutionize how people experience technology. Our core values of innovation, quality, and customer satisfaction guide every aspect of our business. We believe in pushing boundaries and empowering individuals and businesses to unleash their creativity.

Explore Our Offers

Visit our marketplace and discover a diverse range of products tailored to meet your VR and 3D printing needs. From innovative headsets and controllers to top-notch software and accessories, we have everything to elevate your virtual experience.

Unlocking Business Solutions

Our Business Center caters to enterprises and organizations, offering tailored solutions to integrate VR technology seamlessly into their operations. From training simulations to immersive presentations, we help businesses unlock new levels of efficiency and engagement.

Our account managers would be happy to help find the best tailored VR solutions for your company's requirements. Contact us on business inquiries at sales@thevrsuperstore.com

Empowering Education

The Educational Center at The VR Superstore is committed to nurturing young minds and fostering a passion for technology. Our company is at the heart of this transformation, working together with our partners to equip educational institutions with the most advanced VR solutions on the market. Our commitment is to deliver a product that not only meets but exceeds the expectations and requirements of these institutions, providing an unparalleled immersive learning experience.

By choosing our VR solutions, educational institutions are not only investing in technology but are also embracing a new horizon of learning possibilities. They are setting themselves apart as pioneers in adopting innovative methods that will prepare their students for the future. In essence, our VR solutions are more than just a product; they are a gateway to a new dimension of learning.

The Artistic Development Studio: A Hub for Creative Innovation

Imagine a place where the boundaries of reality and imagination blur, where content creators converge to craft the unthinkable. That is the vision behind our Artistic Development Studio, an ultramodern virtual space designed to empower artists, developers, designers, and storytellers. From immersive VR experiences to interactive storytelling, the potential is limitless. At the VR Superstore, one will find the support and freedom to experiment and grow 

Our studio will be more than just a platform; we envision creating a community-driven incubator for innovation in VR and 3D.

Join Our Community

Subscribe to our newsletter for insightful blogs and stay up to date with the latest industry trends.

We invite everyone to embark on a journey of innovation and discovery with The VR Superstore. Welcome to the future of technology. Welcome to The VR Superstore!

Follow us on: X (formely Twitter), Instagram, and on Facebook.

Contact us

Visit our website at www.thevrsuperstore.com to learn more about our services and how we are helping businesses make the most of this exciting and recent technology.

Send us an email at sales@thevrsuperstore.com for business inquires or support@thevrsuperstore.com for customer support.

Sony Electronics Introduces mocopi Pro Kit: Redefining Full-Body Motion Capture for Professionals

On behalf of Sony, we are thrilled to announce the launch of the mocopi Pro Kit, a professional-grade motion capture solution designed to transform the creative workflows of animators, VR developers, and live-streaming professionals. Building on the success of Sony’s motion capture innovations, the mocopi Pro Kit introduces unmatched precision and versatility, elevating the standards of full-body motion tracking.

Key enhancements of the mocopi Pro Kit include:

  • Professional Mode with a 12-Sensor System: Advanced motion fidelity, ideal for capturing nuanced movements across a wide range of applications.

  • Direct PC Connectivity: Seamless workflow integration with the Sensor Data Receiver, providing efficient real-time data transfer.

  • Camera Data Integration for Enhanced Accuracy: Combines external camera inputs with sensor data for superior tracking precision.

  • XYN Motion Studio App: Dual-functionality app featuring Motion Capture and Motion Editor modes for streamlined real-time and post-production workflows.

  • Broad Compatibility: Support for popular platforms such as Unreal Engine, Maya, and VRChat. 

In addition, the mocopi Pro Kit is powered by Sony’s XYN XR ecosystem, ensuring creators have access to a robust suite of tools for capturing, refining, and exporting motion data with industry-standard file formats like BVH and FBX.

Please find all the details at the 'Read more' link below, which also provides the press release in Microsoft Word format, and additional media assets.

We appreciate your interest in mocopi Pro and are here to support any questions or media requests.

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Thomas Merrick appointed Co-Chair for VRARA Universities & Colleges Committee

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We are thrilled to have Thomas Merrick help lead our community by hosting online sessions for the Universities & Colleges Committee.

Thomas is a visionary educator and technology pioneer with a passion for transforming learning through immersive experiences. Holding a BS in Information Engineering from Cornell and an MA in Independent School Leadership from Columbia, he has over 25 years of experience in education as a Math Director, School Administrator, and technologist.

At Stanford University’s Distinguished Career Institute, Tom discovered the potential of Virtual Reality to revolutionize education. He taught VR courses at Stanford’s Virtual Human Interaction Lab and later continued with Stanford Continuing Education. Now at the University of Miami, he serves as Senior Project Manager of XR Initiatives and adjunct lecturer, spearheading projects like UMverse, a groundbreaking virtual reality education platform, and Miami XR 2025 Conference.

Thomas’s innovative work empowers students and faculty to harness XR technologies for creative, interdisciplinary learning, solidifying his role in shaping the future of education.

“I’m incredibly excited to take on the role of Co-Chair as it represents a unique opportunity to foster collaboration and innovation in education through immersive technologies. We have a chance to create a dynamic forum where educators, researchers, and technologists can come together to share ideas, showcase projects, and push the boundaries of what’s possible in education utilizing AI and XR — a collaborative ecosystem that redefines how students experience and interact with the world.
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— Thomas Merrick
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MADRID IS IMMERSIVE 2024

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MADRID IS IMMERSIVE 2024

The Santoña Palace in Madrid, Hosts the "Immersive Christmas" Event

The Santoña Palace, headquarters of the Madrid Chamber of Commerce, Industry, and Services, served as the venue for “Immersive Christmas,” an event blending technology, tradition, and opportunities for Madrid's commerce sector.

Organized by the Chamber’s TIC Business Portal in collaboration with Alvearium, and with support from the Madrid City Council, and special collaboration of VRARA Madrid Chapter, “Immersive Christmas” aimed to drive the digital transformation of Madrid’s commercial sector while showcasing the impact of technology on the region’s economic development. This initiative positions the Madrid Chamber of Commerce as a leader in technological innovation within the region.

Extended Reality (XR), which integrates virtual, augmented, and mixed realities, is transforming not only how we interact with the world but also how we work and grow. By 2030, this technology is projected to generate a global economic impact exceeding €1.5 trillion, with commerce, education, and tourism at the forefront of its adoption. Through events like this, Madrid strengthens its status as a hub of technological innovation in Europe.

The event featured prominent figures, including Ángel Niño, Madrid City Council’s Delegate for Innovation and Entrepreneurship, and Elsa Salvadores, Deputy Managing Director of the Madrid Chamber of Commerce. It offered a creative and technological perspective for Madrid’s retail and hospitality sectors.

During her speech, Elsa Salvadores emphasized, “At the Madrid Chamber of Commerce, we understand that technological innovation is more than a trend—it’s a strategic necessity for the sustainable growth of our businesses and the development of our economy.” She also highlighted “Madrid’s ability to lead in technological innovation and creativity, solidifying its role as a European benchmark.”

The program included a roundtable with XR experts titled “How Extended Reality is Transforming the Local and Global Economy”, focusing on its impact on commerce and tourism in Madrid. Panelists included Carlos J. Ochoa Fernández (One Digital Consulting-President of VRARA Madrid). Additionally, the Alvearium (VRARA Member) project was introduced, showcasing its contributions to the digitalization of key sectors such as commerce, tourism, socialization, and entertainment in Madrid.

The event was attended by over 100 experts and professionals from the ICT sector, who concluded with an immersive tour of the Santoña Palace for attendees, including the visit to the VRARA Madrid experience, that was presented with a booth, where ONE Digital Consulting showcased the internationally Awarded “Vivaldi 3.0” experience. Dozens of attendees participated in the experience, achieving an extraordinary level of acceptance and positive feedback

TIC Business Portal

Through its TIC Business Portal, the Madrid Chamber of Commerce has made digital transformation a central priority. Annually, it supports thousands of Madrid-based companies in their digitalization journey, connecting them with cutting-edge technological solutions and helping them become more competitive in an increasingly demanding global market.

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Hyperreal Winter Wonderland Memories

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The new update to the Immersion Spatial Experiences app on Apple Vision Pro now lets you create a 3D winter-themed memory using gaussian splatting. Scan yourself, family member or friend with the Scaniverse app (on iOS or Android). Import the scan to the Immersion app on Apple Vision Pro to merge with the included scene to create a fully 3D, photorealistic winter memory. The app lets you reposition, scale and orient the imported scan allowing you to create a holiday-themed hyperreal, volumetric still capture. Export your newly created masterpiece and share it with the rest of the world as a gaussian splat PLY file. 

The update also brings a new snowball shooting mini-game that turns your living room into a snowy, winter wonderland. Shoot snowballs at the mischievous snowman, Snowball Sam, to earn as many points as you can before the clock runs out. 

These new experiences join the already existing content from a variety of categories from aviation to lifestyle available in the app. Download the free Apple Vision Pro app today and experience the power of immersion possible on the Apple Vision Pro: https://apps.apple.com/us/app/immersion-spatial-experiences/id6701992961

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