The VR/AR Beat Newsletter & Blog — VR/AR Association (VRARA)

Warp VR - New customer story and a recap of our appearance at the recent VRARA event

Overview

Agressievrij Onderwijs (Aggression-Free Education) is dedicated to making Dutch schools a safe and pleasant working environment for teachers. With increasing cases of aggression from both students and parents, many teachers are leaving the profession—not because they no longer love teaching, but because the environment has become too hostile. The organization aims to create a safer, more supportive atmosphere by equipping teachers with the skills to recognize, handle, and recover from aggressive incidents.

The Challenge

In the Netherlands, aggression in schools is a growing problem, leading to teacher burnout and a nationwide shortage of educators. Teachers often face verbal threats, intimidation, and even potential lawsuits from parents or students. Traditional training methods using actors provide some value, but they come with limitations:

  • Lack of safety – Confronting real aggression in live scenarios can be unpredictable and stressful.

  • Limited availability – Schools can only afford to hire actors a few times a year.

  • No room for experimentation – Teachers struggle to test different de-escalation techniques given the limited availability of actors.

Agressievrij Onderwijs needed a training solution that was realistic, repeatable, and cost-effective while ensuring teachers could develop skills in a safe, controlled environment.

The Solution: VR Training with Warp VR

By utilizing virtual reality (VR), Agressievrij Onderwijs is approaching how teachers prepare for aggressive situations in an innovative way. Instead of role-playing with actors, teachers now participate in immersive VR simulations, allowing them to:

  • Practice de-escalation techniques in a safe space

  • Experiment with different responses and see the consequences

  • Train more frequently without additional costs

  • Reflect on their actions with colleagues in guided sessions

VR training sessions are facilitated by an ambassador, who leads small groups of 4-8 teachers through a 1-2 hour experience, followed by a structured reflection session. This model ensures teachers not only learn but also apply the insights in real-world scenarios. This plays into a larger initiative to curb the levels of aggression in Dutch schools detailed below.

Results & Scientific Research

Of course, Agressievrij Onderwijs’ mission of creating a better environment for teachers goes far beyond VR usage. Thier mission affects an entire nation of educators, so they are now engaging in scientific research, focusing on four key pillars:

  • Setting Clear Behavioral Norms – Establishing expectations for acceptable behavior in schools.

  • Recognizing Aggression Early – Training teachers to identify different forms of aggression before they escalate.

  • Reporting & Data Collection – Encouraging teachers to document incidents, helping schools track trends and implement preventive measures.

  • Aftercare & Support – Ensuring teachers receive professional help or coaching after experiencing aggression.

As you can see, the methodology above seeks to categorize, prevent, report and reduce the amount of aggressive situations in Dutch schools, while also giving teachers a consistent process to follow should such situations occur. By addressing these areas, Agressievrij Onderwijs is working toward its higher goal: helping teachers feel safe and confident in their classrooms.

The Impact

Early results show that teachers who complete VR training feel:

  • More confident in handling aggressive situations

  • Better equipped to communicate and de-escalate conflicts

  • More likely to stay in their jobs, reducing teacher turnover

As the organization continues investing in research, they aim to refine and expand VR-based training, ensuring every teacher in the Netherlands has access to the tools they need to create a positive learning environment.

Watch Youtube Video HERE

Soapbox Joins the Virtual Reality & Augmented Reality Association (VRARA)

Soapbox Joins the Virtual Reality & Augmented Reality Association (VRARA)

The Virtual Reality & Augmented Reality Association (VRARA) is delighted to announce that Soapbox, a groundbreaking platform offering interactive, life-size 3D holograms of top artists and performers, has officially joined the VRARA Atlanta Chapter.

Soapbox provides an innovative way for fans to experience intimate, realistic interactions with their favorite artists directly through Meta Quest headsets. These life-size holograms are actual performances filmed in 4D, offering a unique and personal experience that serves as both entertainment and a valuable historical archive of artists and their techniques.

Watch this video to learn more about Soapbox's innovative approach: https://youtu.be/ajSr2CpopvM?si=yEiUiv55wf2kJO6a.

"Joining the VRARA Atlanta Chapter aligns perfectly with our mission at Soapbox to revolutionize the way fans connect with their favorite artists. We're excited to collaborate with other innovators in immersive technology and continue pushing the boundaries of interactive holographic experiences."

Soapbox's membership in the VRARA marks a significant step forward in the growth of immersive technologies within the vibrant Atlanta tech community, the entertainment industry, and the global ecosystem. Soapbox will actively participate in VRARA's events, contribute insights, and collaborate with industry leaders to further advance virtual reality (VR) and augmented reality (AR) innovation in the region.

"We're thrilled about the opportunity to showcase immersive technologies alongside prominent artists through Soapbox's innovative platform. Collaborations like this not only accelerate XR adoption but also elevate the way audiences engage with art and entertainment, significantly enriching the XR ecosystem."

To explore Soapbox’s transformative solutions, visit https://www.soapbox.us.

About VRARA:
The VRARA is an international organization dedicated to fostering collaboration among industry leaders, promoting innovation, and advancing the adoption of immersive technologies globally. With chapters around the world, the VRARA connects companies, professionals, and enthusiasts in VR and AR, shaping the future of technology.

For more information about VRARA, visit www.thevrara.com.

The VR/AR Association (VRARA) appoints Omari Hitson as Ohio Chapter President

The VR/AR Association (VRARA) appoints Omari Hitson as Ohio Chapter President

The VRARA is pleased to announce that we are launching our first chapter in the state of Ohio and have appointed Omari Hitson as Chapter President! 

VR and AR technology, collectively referred to as XR or Spatial Computing is becoming more widely adopted by large enterprise organizations.  Some of the leading use cases are for worker training, new product design review and for improving manufacturing and support processes.  

Ohio is one of the leading manufacturing economies in the United States and ranks 3rd in the US for manufacturing GDP and many Fortune 500 companies such as Proctor & Gamble, Kroger, Marathon Petroleum and Nationwide have their headquarters there.  In addition Ohio ranks 2nd in the US for motor vehicle production with plants from General Motors, Ford and Honda.  And finally Ohio has a large aerospace presence with all of the OEM’s having a strong presence and the largest and most important Air Force bases Wright Patterson AFB in Dayton which is also called the “Aerospace Hub”

“As XR technology becomes more widely used in traditional industries, end users are looking for individuals and suppliers that are experts in the technologies that are within the area and can support them.  The VRARA is an ecosystem that creates local communities that are connected to the global ecosystem of over 50 chapters and tens of thousands of active VRARA members and participants.  We think the timing is good to start a chapter in Ohio and are pleased to appoint Omari to help us stand up the Chapter and build the ecosystem.

John Cunningham, COO of the VRARA adds “Omari is an expert in XR technology where he leads XR product development for his current employer who is a large enterprise, but he is also a passionate community builder who wants to help others and share his knowledge and passion.  He will be great leader for us and I look forward to working with him to plan our first event sometime in the next couple of months and start connecting business and individuals! 

“I am really excited to be given this opportunity and to create this local ecosystem supported by the global organization. 

Building great XR products requires more than just cutting-edge technology—it demands collaboration across industries. As the President of the VRARA Ohio Chapter, I’m excited to help build a thriving XR community that fosters collaboration between industry leaders, startups, and research institutions. 

I’m honored to help build a statewide network and invite anyone passionate about XR to connect, collaborate, and shape the future of Ohio built immersive technology with us.” -Omari Hitson

We invite local professionals, innovators, and XR enthusiasts to join our Ohio chapter. Members enjoy exclusive networking opportunities, access to global events, visibility across our extensive platforms, and numerous resources for continuous learning and professional growth. To learn more about membership benefits or become involved, please visit our website or contact us directly at ohio@thevrara.com and info@thevrara.com.


PIXO VR Expands Immersive Learning Offerings with Uptale’s Interactive 360° Virtual Training Experiences Now Available on the PIXO Platform

PIXO VR Expands Immersive Learning Offerings with Uptale’s Interactive 360° Virtual Training Experiences Now Available on the PIXO Platform

[Royal Oak, MI] – PIXO VR, a leading immersive training platform, is excited to announce that Uptale, a pioneer in interactive 360° virtual training experiences, is now available through the PIXO platform. This integration enables organizations to access and deploy Uptale’s powerful 360° virtual training experiences seamlessly through PIXO’s distribution and analytics platform.

Uptale specializes in creating interactive 360° virtual training experiences that highlight training objectives in a realistic, immersive environment. Using cutting-edge capture technology, Uptale enables organizations to digitize real-world workspaces, workflows, and scenarios, offering trainees a lifelike experience that enhances learning retention. The Uptale platform supports no-code content creation, allowing users to quickly develop customized training modules using simple 360° video and mixed-reality tools. 

“The partnership highlights PIXO’s commitment to scaling immersive training by reducing the need for organizations to work with multiple solutions,” said Sean Hurwitz, CEO and Founder of PIXO VR. “By integrating another great partner like Uptale, we’ve eliminated more barriers to adoption, making it easier for enterprises to develop and publish high-impact immersive training experiences, seamlessly, from one single access portal.”

With this collaboration, PIXO’s customers will benefit from:

  • Seamless Access to Uptale’s VR Training Experiences – Organizations can easily develop and deploy interactive 360° virtual experiences via the PIXO platform.

  • Enterprise-Grade Content Distribution & Analytics – Uptale’s content is now fully integrated into PIXO’s robust distribution system, enabling secure access and insightful performance tracking, which can embed directly into your LMS.

  • Cross-Platform Capability– Deploy your 360° experiences on all screens: PC, smartphone, tablet, and VR headset.

“Uptale is thrilled to be a part of the PIXO platform and help expand the reach of immersive learning experiences,” said Dwayne Iserief, Co-founder & CMO at Uptale. “This partnership ensures that businesses can easily integrate interactive VR training into their learning strategies and scale across teams with ease.”

By making Uptale available through PIXO’s platform, organizations now have a powerful solution to create and deliver engaging, interactive 360° video that enhances learning outcomes and drives operational efficiency.

About PIXO VR
PIXO’s Extended Reality (XR) platform streamlines the management of an enterprise’s training program, making it worry-free for training directors and others. Enterprises select, manage, deploy, and track training content and users, globally to thousands of devices with PIXO. With our vast offering of off-the-shelf VR Training Content, the ability to create custom content for your specific needs and integration of our platform to your LMS, PIXO makes it simple to run and scale your XR training program. Headquartered in Royal Oak, Michigan, the PIXO mission is to unlock human potential and improve lives through the power of emerging technology.

About Uptale
Uptale is an industry leader in immersive learning technology, offering a cloud-based platform that enables organizations to create, distribute, and track interactive training experiences in 360° VR/AR. With over 200 enterprise clients, 100 EDU organizations globally, and a team of 50 professionals, Uptale is dedicated to revolutionizing the way companies train their workforce, making learning more engaging, effective, and scalable.

Media Contact:
Christopher Cousineau
Senior Marketing Operations Specialist
PIXO VR
chris.cousineau@pixovr.com
586-690-5217

VR & MR HEADSETS: HOW TO CHOOSE THE RIGHT ONE FOR YOUR PRODUCT

Introduction

Virtual and mixed reality headsets are not just cool toys to show off at parties, though they’re definitely good for that. They train surgeons without risking a single patient, build immersive classrooms without ever leaving home, and even help to design something with unparalleled precision.

But choosing VR/MR headsets … It’s not as simple as picking what looks sleek or what catches your eye on the shelf.

And we get it. The difference between a headset that’s wired, standalone, or capable of merging the real and digital worlds is confusing sometimes.

But we’ll break it all down in a way that makes sense.

Types of VR Headsets

VR and MR headsets have different capabilities. However, choosing the perfect one is less about specs and more about how they fit your needs and what you want to achieve.

Here’s the lineup…

Wired Headsets

Wired headsets like HTC Vive Pro and Oculus Rift S should be connected to a high-performance PC to deliver stunningly detailed visuals and incredibly accurate tracking. Expect razor-sharp visuals that make virtual grass look better than real grass and tracking so on-point, you’d swear it knows what you’re about to do before you do.

Wired headsets are best for high-stakes environments like surgical training, designing complex structures, or running realistic simulations for industries like aerospace. However, you’ll need a powerful computer to even get started, and a cable does mean less freedom to move around.

Standalone Headsets

No strings attached. Literally. Standalone headsets like Oculus Quest Pro, Meta Quest 3, Pico Neo 4, and many more) are lightweight, self-contained, and wireless, so you can jump between work and play with no need for external hardware. They are perfect for on-the-go use, casual gaming, and quick training sessions.

From portable training setups to spontaneous VR adventures at home, these headsets are flexible and always ready for action (and by “action”, we mostly mean Zoom calls in VR if we’re being honest).

However, standalone headsets may not flex enough for detailed, high-performance applications like ultra-realistic design work or creating highly detailed environments.

Mixed Reality (MR) Headsets

Mixed reality headsets blur the line between physical and digital worlds. They don’t just whisk you to a virtual reality — they invite the virtual to come hang out in your real one. And this means holograms nested on your desk, live data charts floating in the air, and playing chess with a virtual opponent right at your dining room table.

MR headsets like HoloLens 2 or Magic Leap 2 shine in hybrid learning environments, AR-powered training, and collaborative work requiring detailed, interactive visuals thanks to their advanced features like hand tracking and spacial awareness.

MR headsets like HoloLens 2 or Magic Leap 2 shine in hybrid learning environments, AR-powered training, and collaborative work requiring detailed, interactive visuals thanks to their advanced features like hand tracking and spacial awareness.

The question isn’t just in what these headsets can do. It’s in how they fit into your reality, your goals, and your imagination. Now, the only question left is… which type is best for your needs?

Detailed Headset Comparisons

It’s time for us to play matchmaker between you and the headsets that align with your goals and vision. No awkward small talk here, just straight-to-the-point profiles of the top contenders.

HTC Vive Pro

This is your choice if you demand nothing but the best. With a resolution of 2448 x 2448 pixels per eye, it delivers visuals so sharp and detailed that they bring virtual landscapes to life with stunning clarity. HTC Vive Pro comes with base-station tracking that practically reads your mind, and every movement you make in the real world reflects perfectly in the virtual one.

But this kind of performance doesn’t come without requirements. Like any overachiever, it’s got high standards and requires some serious backup. You’ll need a PC beefy enough to bench press an Intel Core i7 and an NVIDIA GeForce RTX 2070. High maintenance is also required, but it’s totally worth it.

  • Best for: High-performance use cases like advanced simulations, surgical training, or projects that demand ultra-realistic visuals and tracking accuracy.

Meta Quest 3

Unlilke the HTC Vive Pro, the Meta Quest 3 doesn’t require a tethered PV setup cling. This headset glides between VR and MR like a pro. One minute you’re battling in an entirely virtual world, and the next, you’re tossing virtual sticky notes onto your very real fridge.

Meta Quest 3 doesn’t match the ultra-high resolution of the Vive Pro, but its display resolution reaches 2064 x 2208 pixels per eye — and this means sharp and clear visuals that are more than adequate for training sessions, casual games, and other applications.

  • Best for: Portable classrooms, mobile training sessions, or casual VR activities.

Magic Leap 2

The Magic Leap 2 sets itself apart not with flashy design, but with seamless hand and eye tracking that precisely follow your movements and the headset that feels like it knows you. This headset is the one you want when you’re blending digital overlays with your real-life interactions.

2048 x 1080 pixels per eye and the 70 degrees diagonal field of view come with a price tag that’s way loftier than its competitors. But remember that visionaries always play on their terms

  • Best for: Interactive lessons, augmented reality showstoppers, or drawing attention at industry conventions with show-stopping demos.

HTC Vive XR Elite

The HTC Vive XR Elite doesn’t confine itself to one category. It’s built for users who expect both performance and portability in one device.

1920 x 1920 resolution per eye doesn’t make it quite as flashy as the overachiever above, but it makes up for it with adaptability. This headset switches from wired to wireless within moments and keeps up with how you want to work or create.

  • Best for: Flexible setups, easily transitioning between wired and wireless experiences, and managing dynamic workflows.

Oculus Quest Pro

The Oculus Quest Pro is a devices that lets its capabilities speak for themselves. Its smooth and reliable performance, 1800 x 1920 pixels per eye, and enhanced MR with color passthrough earn respect without the need for bragging.

Best for: Switching between VR and MR projects, training modules, and even testing out virtual environments in finer detail.

There you have it. Five wildly different personalities, created to make your VR and MR dreams come to life. But we know, you want to understand them even better, and that’s why we’ve created a comparison table with their specs and characteristics listed.

A Few Words of Wisdom Before You Headset Up

Beyond cutting-edge specs and features, choosing VR or MR headset boils down to two things:

  • What do you need it for?

  • What’s your budget?

If you need jaw-dropping visuals for simulations, choose the HTC Vive Pro. Flexibility on a budget is synonymous with Meta Quest 3. An AR masterpiece can be created with the Magic Leap 2.

The specs and features are only the starting point. The true value comes from how the device integrates into your work, creativity, or training.

And don’t overlook the less glamorous side of owning VR and MR tech, though. Maintenance doesn’t feel exciting, but it’s important. Nobody wants to share a sweaty headset, so invest in face covers or keep some disinfectant handy.

Ultimately, VR and MR are the doorways into a realm where you can design, train, and experience things we once thought impossible. What tools you choose and how you wield them — that’s entirely up to you.

Full Article HERE

Watch the video recordings from our Best of Europe 2025: XR + AI. We had 1200+ attendees, and 20+ speakers.

We had over 1200+ attendees with lots of engagement and networking with 20+ speakers, including:

Ben Widdowson, Head of Marketing Immersive Engineering, Siemens - How XR will Enable the Future of Design and Manufacturing through Immersive Engineering. Discover how XR technologies are finally ready to revolutionize how we design and manufacture the products of the future. We'll explore real-world use cases across the automotive, aerospace, and consumer products industries, showcasing how XR is enhancing the design process and driving efficiency, innovation and collaboration. Join us to see how XR is reshaping these sectors and enabling the future through Immersive Engineering.

European Space Agency (ESA) - Space for XR: Learn how the European Space Agency is supporting XR technology in the domain of 5G/6G and non-terrestrial networks for a variety of use cases—from the energy sector, to medical, Industrial metaverse. Find out how your company could also benefit from ESA funding opportunities in the XR domain!

Silvio Ballerini, CEO, S-iBA Vision - Learn about the VIRTRACON, an interactive VR/AI learning platform that provides innovative, efficient and sustainable skill-building.

Olga Resnik , JOYA Team - Learn about is their optical systems development and engineering specializing in tailored XR solutions for smart glasses and experience in the development of more than 20 AR/VR headsets.

Matthew Connors, Volvo - No Truck, No Problem: Overcoming Distance with VR in the Volvo FH Aero New Product Launch.

Gabriele Zocchi, Hololight - Harnessing XR to Enhance Digital Twins for Greater Efficiency and Performance.

Sara Boss, VRdirect, and Johannes Buchmann, Siemens EHS - Innovate, Collaborate, Learn: Combining the Real and Digital Worlds with VR (360°)

Thijs de Vries, CEO, WarpVR - How agencies can benefit from an VR authoring platform.

Daniel Landau, CEO, AVRIS - Transforming Management Education with Immersive AI

Alberto Carlier, Virtualware - Scaling XR: Why Companies Need an Enterprise Software Platform

Carlos Ochoa, ONE Digital - Reimagining Immersive Edu: The Symphony of Senses, an innovative educational initiative launching in 2025 in Spanish schools. -

LUIS MANUEL FERNANDEZ POLA, Alvearium - Tourism 4.0: Technological Innovation at the Service of the Traveler

Tomas Sluka, CREAL -- It’s all about vision: Vision Care in the core of AR AR glasses are the next evolutionary stage of traditional eyewear.

WATCH HERE

How XRT and HTC VIVE delivered scalable, secure, and immersive mission-ready military training

Immersive technology is redefining training and simulations for industries requiring precision, repeatability, and scalability. This is especially true for branches of the U.S. Military. XR Training (XRT) – a leading developer of immersive training solutions – collaborated with HTC VIVE to build a secure, efficient training system specifically for government applications.

XRT’s use of rapid development methodologies and experience working with the Department of Defense to build training solutions, such as a state-of-the-art B-52 mid-air refueling simulator, set the stage for success. Together with HTC VIVE, the collaboration emphasized advanced hardware, privacy compliance, and time/cost efficiency. This resulted in meaningful end-user outcomes, significant cost savings, and a strengthened training ecosystem, laying the perfect groundwork for operational efficiency - a priority for organizations across all sectors.

The Challenge of Meeting Unique Government Training Needs

Government agencies often face critical challenges in preparing personnel for complex operations. These challenges include:

  • Difficulty replicating real-world training scenarios safely

  • Access to up-to-date training at the point of need

  • Strict data security and regulatory compliance requirements

For the U.S. Marine Corps, preparing drivers to operate the Amphibious Combat Vehicle (ACV) presents unique difficulties, such as safely navigating transitions from land, shore, and naval shipping while mastering the complex driving characteristics of this 35-ton vehicle. These challenges require a scalable, immersive solution beyond the limitations of traditional training methods. Traditional methods provide students with few opportunities for hands-on experience and engagement with real-world risks and scenarios. XRT identified VR as the key to addressing these limitations, ensuring consistent, high-quality skills development in a deployable format.

Building a Solution Through a Secure and Immersive XR Training System


The goal: Rapidly develop, build, and deploy a Driver Training System (DTS) that trains personnel to operate the USMC’s 35-ton Amphibious Combat Vehicle (ACV). This is accomplished in part by the seamless and expeditionary integration of the HTC VIVE headset.  XRT developed a state-of-the-art virtual reality simulator tailored for ACV driver training that addressed the many priorities and specific requirements included in the project scope.

FULL ARTICLE

Healium Heals in Mayo Clinic Study

ROCHESTER, Minn. — Heart surgery is a serious and invasive medical procedure, and that can be intimidating for a patient. A new study published in Mayo Clinic Proceedings suggests that virtual reality (VR) can be an effective tool to reduce preoperative anxiety in older patients undergoing their first open-heart surgery. While much of the research to date using VR involved younger patient populations, these research findings suggest that immersive VR was effective and well tolerated in older patients. These reductions in anxiety are particularly significant given the known link between preoperative anxiety and negative postoperative outcomes, including increased pain, reduced activity and higher medication use. 

"This research represents a step forward in improving the patient experience and potentially using this approach to optimize postoperative recovery," says Jordan Miller, Ph.D., a cardiovascular disease researcher at Mayo Clinic and senior author of the study.  

Joseph Dearani, M.D., and John Stulak, M.D., both cardiac surgeons at Mayo Clinic involved with the study, emphasize the importance of emotional state before and after cardiac surgery. "We currently offer music and massage therapy after cardiac surgery because we know what a negative impact high anxiety has on recovery from surgery. Our team is now exploring broader implementation of VR — which can be used at any time and place, inside or outside the hospital — throughout the surgical episode to further evaluate its impact on clinical outcomes." 

Unlike traditional anti-anxiety medications, which can have drawbacks such as increased difficulty placing the tube that helps a patient breathe during surgery and a longer time to remove the tube after surgery, VR offers a nonpharmacological alternative. The study also highlights the potential of VR as a flexible tool, with the tablet-based option providing a viable alternative for patients susceptible to VR-induced motion sickness. 

The research included 100 participants who were scheduled for open-heart surgery. Each patient wore a monitor to record vital signs and completed a standardized, clinically validated anxiety test before and after the VR intervention on the day of surgery. The test asked them to rate their current state with 20 questions related to feelings ranging from calm to upset. Participants rated each feeling on a scale of 1 to 4, with 1 being "not at all" and 4 being "very much." 

Half of the participants were assigned to a VR tablet and the other half to immersive VR goggles while they waited in the holding area prior to surgery. The VR provided a 10-minute nature experience with guided breathing as they viewed trees and a waterfront that changed through four seasons. The tablet played a video of the content seen by patients in VR, while people who used the immersive VR headset were able to look all around and identify environmental features, which helped them advance through the scene. Both interventions reduced the pulse rate of participants, but they did not affect respiration rate or oxygen levels. 

Overall anxiety scores decreased an average of 2 points with the tablet treatment and 2.9 points with the VR goggles. Additionally, the researchers note that the scores improved considerably in up to seven of the anxiety-focused questions with the tablet and VR goggles. Several of those responses specifically represent a more positive outlook change from their previously negative feelings — a finding that has the researchers feeling optimistic about the abilities of VR to make surgery less stressful for patients.  

About Mayo Clinic 
Mayo Clinic is a nonprofit organization committed to innovation in clinical practice, education and research, and providing compassion, expertise and answers to everyone who needs healing. Visit the Mayo Clinic News Network for additional Mayo Clinic news.  

Press Release

Meta released new AI capabilities into their Ray Ban Meta Smartglasses.

Less than one year ago Meta released new AI capabilities into their Ray Ban Meta Smartglasses.

Since then, sales have skyrocketed to over 2 million units worldwide, production can barely meet demand, and some of the biggest celebrities, athletes and influencers are proudly wearing these smart glasses.

The floodgates to this market have burst open and AI-Powered Smartglass projects are being announced on a weekly basis, with releases coming from Google, Samsung, Apple, and many, many others in 2025.

But the reality is that most consumers purchase new devices expecting to be able to enjoy them in multiple scenarios, only to find out that in many cases, the interaction falls short of expectations. This is a similar problem the virtual reality market faced which turned these incredible wearable computers into leisure devices for short spurts like gaming and media consumption.

There is no easy way to control the most popular features of these devices. such as music playback, AI queries and camera controls in a discrete, intuitive way. Current controls involve speaking out loud, using buttons or EMG controls that are not very cost effective. 

The problem is so glaring that Meta has already invested billions of dollars in R&D of their EMG band, which at this time is only able to offer users with 3 gestures that require heavy calibration, demand the user to remain stationary and unfortunately is not completely accurate.

But what if there was an alternative?

It would have to be a system that requires no calibration.

Can be customized.

Is discrete.

Accurate.

Causes no fatigue.

Eyes free.

Tactile.

And, it is easy enough that nearly everyone can use it.

What if I told you that a system like this already exists and is available on the market right now?

Below you will find a simple video demonstration that shows you how you can control music on your phone which is paired to your Ray Ban Meta smartglasses (or any headphones for that matter) simply by tapping your fingers on any surface - even your own body!

https://www.youtube.com/watch?v=JM4OVMUJGQo

If you would like to learn more about Tap visit https://www.tapwithus.com/

To collaborate with us email marketing@tapwithus.com

For investment opportunities email invest@tapwithus.com 


Magnetic 3D Partners with the University of Central Florida’s VARLab on Digital Twin Research

New York – Magnetic 3D today announced a partnership with the University of Central Florida’s VARLab for digital twin research using the company’s holographic glasses-free technology. The VARLab’s research group focuses on how immersive visualization can address business challenges across industries using advanced simulation and modeling techniques.

For example, Magnetic 3D’s 100” Glasses-free 3D displays allow researchers to visualize the layout and design of manufacturing facilities, and with the benefit of depth perception, test configurations with real-word data on the fulfillment process and then examine the operational business processes in a simulated immersive 3D environment to optimize efficiency. This “smart manufacturing” technique results in cost savings by leveraging the power of a digital twin in the design, development, and engineering phases of a project through to construction. Subsequently, the “Twin” may be linked to the physical environment with sensors and data that enable real-time insights.

The benefit of a digital twin is the ability to see dynamic activity through 3D simulations. Magnetic 3D’s technology makes possible to view these models with depth perception and put the viewers inside the process. Leveraging glasses-free 3D in the initial concept phase also helps engineers demonstrate innovative projects in an immersive environment to key stakeholders to gain their understanding and buy-in.

Dr. Carolina Cruz-Neira is a computer scientist, researcher, educator, and pioneer of virtual reality known for inventing the cave automatic virtual environment (CAVE). She is currently the co-director of the VARLab and Agere Chair Professor at the University of Central Florida (UCF).

Dr. Cruz-Neira said, “We are excited about our partnership with Magnetic 3D because their glasses-free 3D displays have incredible benefits and a lot of utility for many applications in our field. Our research group primarily focuses modeling and simulation in 3D environments, so we appreciate Magnetic 3D’s platform, which allows us to visualize and collaborate in 3D as a group without having to wear 3D glasses or headsets.”

Tom Zerega, Founder and CEO of Magnetic 3D said, “We are thrilled to be working alongside Carolina’s team at the VAR Lab at UCF to support digital twin applications of our Glasses-Free 3D technology. Our mission is to make holographic 3D technology easy and accessible for all applications from smart manufacturing to digital humans to everyday commercial applications, such as in-store retail media networks, theme parks, QSR and more – affordable and easy-to-use immersive 3D technology is available now.”

Your Website URL: http://magnetic3d.com/

VRARA Releases New Whitepaper on AI + XR: The Future of Enterprise Innovation

VRARA Releases New Whitepaper on AI + XR: The Future of Enterprise Innovation

The report explores how AI-powered XR is revolutionizing industries and provides a strategic roadmap for adoption.

The Virtual and Augmented Reality Association (VRARA) is proud to announce the release of its latest whitepaper, AI and XR: Where Innovation Meets Impact. Developed by the VRARA Enterprise & AI Committees, the report provides a deep dive into how Artificial Intelligence (AI) and Extended Reality (XR) are converging to reshape enterprise operations, workforce training, and customer engagement.

With 70% of Fortune 500 companies already piloting AI + XR solutions and AI investments projected to exceed $300 billion by 2026, this whitepaper delivers critical insights for organizations looking to stay ahead in an increasingly competitive landscape.

“AI and XR are no longer just emerging technologies; they are redefining how businesses operate, train employees, and engage customers,” said Lucky Lance Gobindram, President of Kinemeric (formerly CXR Agency) and lead author of the report. “This whitepaper isn’t just about understanding trends—it’s a roadmap for enterprises to take strategic action.”

Key Insights from the Whitepaper:

  • Industry Case Studies – How companies like GE Healthcare, Bank of America, and ExxonMobil are leveraging AI + XR for measurable impact

  • Market Acceleration – Why AI-powered XR is projected to grow at a 27% CAGR from 2025 to 2030

  • Security & Ethics – The critical privacy, compliance, and data governance issues enterprises must address

  • Actionable Strategies – A step-by-step guide for companies looking to implement AI + XR at scale

Who Should Read This Report?

  • Business leaders navigating AI & XR adoption

  • Learning and development teams looking to modernize workforce training

  • Innovators and technologists shaping the future of immersive enterprise solutions

John Cunningham, COO of the VRARA adds “we are at a major point of adoption of XR technology in the enterprise and business leaders are looking for smart solutions and expertise to help them with their initiatives.  The VRARA is a global ecosystem of experts and enthusiasts to help enterprises at all levels. Come join us!”

The report is now available for download on the VRARA website: www.thevrara.com.

About VRARA

The VR/AR Association (VRARA) is the leading global industry association dedicated to advancing Virtual and Augmented Reality (VR/AR) technologies. Through research, collaboration, and thought leadership, VRARA fosters innovation and drives adoption of immersive computing solutions worldwide.

For interviews, media inquiries, or more information, contact info@thevrara.com.


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Sony Electronics’ mocopi Pro Kit Now Available to Order

SAN DIEGO, March 18, 2025 – Sony Electronics Inc. today announced that the highly anticipated mocopi Pro Kit is now available for order, delivering an advanced full-body motion capture solution for professionals in animation, gaming, virtual reality (VR), and live-streaming. Shipping begins April 3, and alongside its launch, Sony will release XYN Motion Studio—the powerful new motion capture and editing software—on the Microsoft Store on March 25, enabling current owners of mocopi to use this new software prior to the mocopi Pro ship date1.

Next-Generation Motion Capture Precision

The mocopi Pro Kit builds on Sony’s innovative motion capture technology, introducing a 12-sensor setup for greater precision and fluidity. Designed to meet the needs of game developers, content creators, and extended reality (XR) professionals, this new system offers direct PC integration through the Sensor data receiver for mocopi (PC dongle), enabling real-time tracking and an optimized production workflow.2

Paired with XYN Motion Studio, the mocopi Pro Kit streamlines both real-time and offline motion capture, making it easier than ever to capture, refine, and export professional-quality motion data. The mocopi Pro Kit is set to revolutionize the way creators and game developers approach animation. This innovative tool offers unprecedented capabilities, enabling users to bring their creative visions to life with greater ease and precision than ever before. Whether you're working on a complex game or an intricate animation project, the mocopi Pro Kit provides the advanced features and flexibility needed to push the boundaries of what's possible in digital animation.

Industry Adoption, A Developer’s Perspective:

"Using the mocopi Pro will accelerate our content pipeline, enabling us to create and deliver more original animations to support the ongoing development of Cosmorons," says James Garcia, Studio Art Director, Blind Squirrel Games.

"This product is such a fantastic development tool. I have basically zero experience with animation in my background, so to be able to use these to make completely viable animation sequences and montages is amazing," says, Robert Beyer Founder of Leap of Faith, Lead Engineer of Haven [indie title launching this year].

Key Features:

  • Professional Mode (12 sensors) – Tracks body movement with enhanced accuracy and realism.

  • Direct PC Connection – Ensures seamless real-time tracking and integration into professional workflows.2

  • Camera Blending – Camera data merging, which enhances positional accuracy and reduces tracking errors.

  • Offline Grounding Refinement – Minimizes floating and sliding artifacts for more realistic foot placement.

  • Broad Compatibility – Works with industry-standard platforms like Maya, Unity, Motion Builder, Unreal Engine, and VRChat.

Pricing and Limited-Time Offer

The mocopi Pro Kit is available now for a suggested retail price of $1,180, with individual components available separately:

  • Sensor data receiver for mocopi (PC dongle): MSRP $110

  • Additional bands: MSRP $60 per set

  • XYN Motion Studio subscription: $8.99/month 

For a limited time, customers who purchase the full mocopi Pro Kit will receive a savings of approximately $100.3, 4

Availability and Ordering Details

  • Orders open now.

  • Shipping begins: April 3, 2025

  • XYN Motion Studio available: March 25, 2025, via the Microsoft Store

For more detailed information on the mocopi Pro Kit, visit Sony’s official website.

For more detailed information about XYN Motion Studio, visit: XYN website 

MEMBERS-ONLY DISCOUNT ON HOLOGRAPHIC 3D DISPLAYS

MEMBERS-ONLY DISCOUNT ON HOLOGRAPHIC 3D DISPLAYS

Magnetic 3D aims to supercharge the VRARA community by making glasses-free 3D more accessible for all with special pricing on our Glasses-Free 3D Holographic displays and deeply discounted software licenses. 

Active VRARA members can purchase three sizes to start building immersive experiences without glasses or headsets!

SCREEN VRARA

SIZE    MEMBERS        MSRP DISCOUNT

28”;    $2,999                  $ 4,487 33% off

43”;    $5,999                  $ 9,677 38% off

55”;    $7,999             $12,834 38% off

Pricing includes up to 20 minutes of Magnetic 3D’s eye-popping demo content as well as a one-year manufacturer’s warranty. U.S. Ground shipping additional. 

VRARA community members also get special access to Magnetic 3D's proprietary Unity Plugin, Hypervue to create interactive experiences and content for the 3D displays. We are offering what is usually a $4,500 annual commercial license to VRARA members for just $999 for one year from the date of purchase and includes tech support and training (an additional $2,500 value).  This is a fantastic opportunity for community members to add glasses-free 3D to their offerings and accelerate customer adoption of immersive 3D experiences – NO headgear or eyewear necessary! 

This offer is good through 2025 and expires on December 31st at 12am ET.

To order go to https://info.magnetic3d.com/vrara-2025

The VR/AR Association (VRARA) Launches Austin Chapter at University of Texas

The VR/AR Association (VRARA) Launches Austin Chapter at University of Texas

The VRARA is thrilled to announce the launch of our new Austin chapter, celebrated with an exciting inaugural event held at the University of Texas' Lab for Immersive Media on March 10, 2025, during the world-famous South by Southwest (SXSW) festival.

Austin has firmly established itself as a dynamic tech powerhouse, attracting major industry leaders such as Apple, Google, Meta, Amazon, NVIDIA, and Tesla. With a thriving startup culture and a vibrant community of entrepreneurs, investors, and innovators, Austin has become a hub for creativity, collaboration, and cutting-edge technology.

Austin is a major technology hub and is referred to as "Silicon Hills" due to its booming technology sector. Many big tech companies have a presence there, including Apple, Google, Meta, NVIDIA, Amazon, and Tesla. It's also home to Dell, which was founded in nearby Round Rock. With a thriving startup culture and a vibrant community of entrepreneurs, investors, and innovators, Austin has become a hub for creativity, collaboration, and cutting-edge technology and is one of the top cities for emerging technology investments in the US. Events like SXSW (South by Southwest) and Austin Tech Week attract entrepreneurs and tech talent from around the world.

“Austin is an energetic hotspot for technology and innovation,” said John Cunningham, COO of the VRARA. “As XR continues to gain momentum, companies are looking to harness its potential for enhancing product development, reducing costs, and empowering their teams. We’re excited to have visionary leaders Chris Hample from Booz Allen Hamilton and Jessica Beavers from HTC Vive spearheading our Austin Chapter, enriching the local tech community through our global VRARA network.”

Chris Hample, Director of Spatial Computing at Booz Allen and President of the Austin Chapter, added, “Our kickoff event, held in collaboration with Professor Michael Baker from UT's Department of Arts and Entertainment Technologies (AET), Booz Allen Hamilton, and HTC VIVE, featured vibrant showcases, immersive demonstrations, and insightful panel discussions around the theme ‘Where XR and Cognition Shape Human Potential.’ It was a fantastic opportunity for attendees to connect with industry leaders, researchers, and educators, further strengthening Austin’s XR community.”

We invite local professionals, innovators, and XR enthusiasts to join our Austin chapter. Members enjoy exclusive networking opportunities, access to global events, visibility across our extensive platforms, and numerous resources for continuous learning and professional growth. To learn more about membership benefits or become involved, please visit our website or contact us directly.

Join us as we continue to shape the exciting future of XR technology in Austin!

New VRARA Houston Chapter President and Advisory Board Welcomed at Industrial IMMERSIVE Week 2025

New VRARA Houston Chapter President and Advisory Board Welcomed at Industrial IMMERSIVE Week 2025

The VR/AR Association (VRARA) is pleased to announce the appointment of Josh Bankston, Partner at Mace Virtual Labs, as the new Chapter President for our Houston Chapter. Additionally, we have appointed four Chapter Advisory Board members to help provide strategic direction and leadership. We extend our gratitude to Kyle Daughtry from ExxonMobil, Susan Spark from SLB, Sean Guerre from InnovateEnergy, and Chad Modad from Mace Virtual Labs for joining the advisory board.  Their appoints were formalized at a VRARA reception hosted in partnership with the Industrial IMMERSIVE 2025 Week at the Westin Memorial City on March 3rd 2025. 

"Houston is the epicenter of the energy industry and home to some of the world’s largest energy companies. In addition, the city has a vast healthcare sector and is home to the Texas Medical Center (TMC), the largest healthcare facility in the world. XR technology is becoming increasingly prevalent in these industries, and business and technology leaders are seeking opportunities to connect, learn, and collaborate with experts and other end users in the XR space. We want VRARA to be their local hub, with strong connections to our global community," John Cunningham, COO of VRARA.

"We are thrilled to have Josh, Kyle, Susan, Sean, and Chad take on leadership roles in expanding VRARA's presence in Houston. They are all passionate about the enterprise applications of XR and are highly respected leaders in their fields," said Nathan Pettyjohn, President of VRARA.

Josh Bankston added, "I have been involved with VRARA for many years and have seen firsthand how members collaborate through conferences, workshops, and committees to advance the understanding and adoption of XR technology. I am honored to lead the Houston Chapter and grow our XR ecosystem."

HORNBACH uses VRdirect for VR training

HORNBACH uses VRdirect for VR training

HORNBACH, a global leader in hardware retail with 170 DIY stores across Europe and around 25,000 employees uses Virtual Reality to train its workforce in data protection and security. Through interactive and immersive experiences, employees can more easily recognize security risks and apply the right protective measures effectively.

Next-level security: VR training for a safer workplace

With Virtual Reality, security professionals can immerse themselves in realistic, interactive simulations of data security threats—without any actual risk.

- Risk Identification – Companies can simulate cyberattacks in VR to test vulnerabilities in a safe, controlled environment.

- Globally Scalable with VR – Virtual Reality enables consistent training for employees across different locations, independent of time and place.

- Enhanced Security Awareness – Active participation in VR simulations strengthens employees’ awareness of data security risks.

Read the full success story here!

Sony’s XYN is Changing the Game for Content Creators – We Got an Exclusive First Look! 🎥🚀

The future of content creation just got a major upgrade! The OC VRARA team had the incredible opportunity to visit Sony's AV Tech Expo at their San Diego headquarters, where we explored the groundbreaking XYN product line. From testing Sony’s high-resolution headset to experiencing the precision of their spatial capture system and the latest advancements in mocopi motion tracking, we were blown away by what’s next for creators.

XYN is redefining how creators bring their visions to life. Whether it’s crafting immersive experiences, enhancing digital avatars, or unlocking new possibilities in virtual production, this technology is set to push creative boundaries further than ever before.

We were particularly impressed by the fidelity of Sony’s spatial capture system and the seamless integration of the expanded mocopi system—a game-changer for digital storytelling.

As we gear up for an exciting year ahead in XR, stay tuned for updates on our 2025 events—we can't wait to see where this technology takes us next!

Sony Walkman (Scaniverse):
https://scaniverse.com/scan/hz5a66ytk3d4ch5e

Thaisa Yamamura Daisy Berns 🔜 GDC Arvin Tehrani Steffanie Fowler Moustafa Sharawy

#SonyXR #VRARA #OCVRARA #ContentCreation #VirtualProduction #XRInnovation

The VR/AR Association Alabama Chapter Welcomes Esteemed Advisory Board Members

The VR/AR Association Alabama Chapter Welcomes Esteemed Advisory Board Members

The Alabama Chapter of the VR/AR Association (VRARA) is proud to announce the appointment of distinguished professionals, from across the state, to its Advisory Board in 2025. This diverse, energized group of leaders from across the state will play a pivotal role in advancing the adoption, innovation, and impact of XR, AI, and other emerging technologies on the multi-regional chapter.

The Advisory Board comprises experts from various industries, including education, software engineering, medical & healthcare, education, government, DoD, and economic development – all who bring a wealth of experience and insight to VRARA Alabama. Their collective expertise will help shape the chapter’s strategic initiatives, foster collaboration, and drive awareness of immersive technologies in business and community development.

"Listen, we’re thrilled to welcome such a dynamic and accomplished group of individuals to our Advisory Board," says Nathan Klose, President of VRARA Alabama and Chief Creative at Integration Innovation, Inc (i3) in Huntsville, AL. "I can’t stress that enough. From Auburn, Tuscaloosa, Birmingham, Huntsville – and more, as additional cities join up – this group’s leadership and vision are gonna place Alabama on the map for innovation in XR, AI, digital engineering, entertains, education, training, and more."

Meet the Advisory Board Members:

In the Board Constitution, it’s noted that

… [t]he intent of the VRARA Alabama Chapter is radically welcoming members from a wide array of fields, such as industry, commercial, academia, and government, from major cities around the state …

and each member brings a unique perspective and deep expertise to this effort:

Ali Sattari, Chipper Atkins, Jose Flores, Melissa Mancini, CYNTHIA “TIA” FERGUSON, Cori Perdue, Liv Weaver, Sam Neblett, Cameron Wichael, Jake Bolton, Matthew Meko & Shawndra Bowers

For more information about VRARA Alabama and its initiatives, visit our page or the president of the chapter, Nathan Klose, at alabama@thevrara.com.