Technology is evolving at a rapid pace. It is imperative for automotive dealerships to stay up to date on emerging trends like augmented reality (AR), virtual reality (VR), and interactive 3D.
Highlights:
How can you leverage new technologies to attract your customers?
How will immersive technologies create an impact on the buying experience?
What new business opportunities will emerge?
How will the tech explosion benefit consumers and dealerships alike?
How will reliance on customization and customer interactions increase?
The technology explosion in the automotive retail market has been disruptive and challenged the resilience of the sector. The customer has moved from being an owner to a driver - from transactional value to experiential value - from ownership to access-on-demand.
