Dr Maxwell Mallia-Parfitt
Dr Max Mallia-Parfitt is Director of Applied Technologies at Fulcro. With experience in Computer Science, Virtual, Augmented and Mixed Realities as well as Robotics, Max moved to the construction sector 6 years ago to develop turnkey visualisation solutions. Working directly with major infrastructure projects and academic institutions, Max’s skills enable Fulcro to develop fully integrated BIM workflow solutions that link ‘Siloed Data’, enabling project integration with visualisations.
Fulcro are experts at reducing risk and improving processes for the construction, engineering, architecture, and infrastructure sectors. This is achieved through the targeted application of innovative technology, skilled people and a wealth of experience.
Will Humphrey
Will is Studio Director at Sugar Creative and Innovation Lead at Fictioneers. He is widely regarded as one of the UKs preeminent immersive design thought leaders. Originally trained as a Molecular Geneticist at Kings he adjusted to focus on design, training at LCC, before focusing on immersive technology development. His creative work has been exhibited internationally and, as one of the leading voices in building new forms of narrative with XR, he has written for, been interviewed by, and presented at a range of national and international bodies and publications. As an advocate for skill lead innovation he is also one of the UK government ‘Humans of STEM’ programme which showcases the impact of STEM trained individuals in the creative sector.
Sugar Creative
Sugar Creative delivers wonder through innovation. Bringing imagination to life, with inspirational and incredible outcomes for everything from entertainment to marketing and science. Based in the UK and serving international partners including Aardman, Toyota, Allianz, Dr.Seuss, Kingspan, BBC, and OSMO they are regarded as one of the UK's leading creative innovators.
