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VRARA UK Report

Foreword by Cleanbox Technology

This decade promises acceleration in new, innovative technology in an increasingly inter connected world, and with the challenges that face us today, the need for innovation has never been greater. Cleanbox Technology is proud to sponsor the VRARA UK Ecosystem Report, and to join you as we make history together.

Virtual and Augmented reality open the door to possibilities both conceivable and presently beyond our imagination. As we scan this horizon for what comes next, we see opportunities for integration with many industries, and indeed our very lives, on a massive scale. If we are to seize this opportunity responsibly, we must do so safely.

Education, manufacturing, healthcare, entertainment and complex skill training have all seen early adoption of AR and VR. As the technology advances, this integration will proliferate, becoming as much a part of our day-to-day as cell phones or automobiles. If the potential for this technology is as transformative as we expect, there is an immediate need to create safe deployment strategy from the beginning. The health and safety of the public - as we have so painfully learned this last year - is dependent on a collaborative effort of government, industry and the public, working together to keep each other safe. Now is the time for forward thinking, responsible leadership from the pioneers of this technology.

While the excitement around VR/AR is easy to get caught up in, we encourage you to also take a calculated approach to strategy; incorporating logistical, ethical and safety considerations as we prepare to embark on this journey into the kaleidoscope future of our reality.

Amy Hedrick

Co-Founder&CEO

Cleanbox Technology

cleanboxtech.com

Call for Speakers for the VRARA London Panel: Shaping the Adoption of XR in Retail

Panel is on February 23rd, 4pm-5pm GMT

This will be a discussion regarding the key factors that are leading to the incremental adoption of AR/VR technology in retail.

AR/VR has already made inroads in the retail sector. Considering the benefits and ease of trade they offer, these technologies are here to stay. Major retailers across various sectors have already begun reaping the benefits of AR/VR technologies.

In this panel, we will specifically be discussing:

- The many different approaches: AR Point & Place, Virtual Showrooms etc. 

 - Integration into the shopping experience: WebAR vs Apps vs Social AR 

- B2B market: Convincing businesses that AR/VR is worth the investment 

 - The Customer Journey

If interested to speak or sponsor, email london@thevrara.com

Call for Participation: Industry Report featuring best British companies!

VR/AR Association London Chapter is producing an industry report on the UK’s Virtual and Augmented Reality ecosystem to promote British companies and organizations involved with immersive technologies and media.

The UK's immersive market is growing rapidly. We already have hundreds of companies, agencies and brands developing VR and AR solutions. This ranges from small startups to large organisations with operations in the UK developing immersive technologies for global use.

As well as this group of companies, many Universities, Research Centers, and Training Centers research, discuss and develop immersive technologies all across the country.

There is a lot of social interest, willingness and experience in creating skills and recently the expectation of implementing 5G networks in the country, which should happen in the beginning of 2021.

The potential of immersive technologies and the way they are already changing the reality in many companies and services in the UK, mainly for the end consumer, was well evidenced in the first VR/AR Global Summit Online this year, with several panels dedicated to the UK market.

Our local chapter has developed relevant partnerships with trade associations and important local institutions, such as ETSA (The European Training and Simulation Association), to join forces and work together to be even stronger and to spread immersion technology throughout the country and also looking for the European market.

Our Industry Report will specifically highlight the following:

 • Size of the UK market

 • Number of relevant companies in the UK

 • Local directory and Company info (size: number of employees, revenue; vertical, customers)

 • Reasons why company is based in the UK

 • Needs and hopes from and for the local ecosystem

Our report will be promoted via global VRARA channels and partners, which includes: Our global newsletter to over 35k emails, on our website (20K unique visitors per month), and social media (50K followers). 

If interested to Sponsor, email londonmarketing@thevrara.com

To get featured in the Report, submit your company / org info here

The VR/AR Association publishes the UK Ecosystem Report. Download here

Download report

VRARA UK Ecosystem Report

With VR/AR, we're going to experience music, art, content and data in context with our lives. A quick search of the GOV.UK Contracts Finder site and the Digital Marketplace suggests that, in the last half-decade, there have been just 17 public-sector tenders for virtual reality projects or products. But six of these were in the first half of 2019. This includes a £700,000 project from Highways England to deliver a virtual training environment, and a three-year framework launched by housing association London and Quadrant, which will use VR/AR technology in the planning of new buildings. A wide range of universities have invested in VR or AR environments to support the teaching of engineering and other subjects. The Ministry of Defense also recently spent money on a “VR demonstrator” to showcase the technologies of the future that will play a key role in the defense sector.

This report features UK-based immersive tech pioneers in the media, advertising/marketing, gaming, enterprise training, computer vision, geolocation, telepresence, education, retail/ecommerce, journalism, healthcare, art/entertainment sectors, among others. Thanks to their involvement with the VRARA in the UK and beyond (VRARA has over 4200 companies, brands, schools registered and over 27000 professionals), we continue to demonstrate how VR and AR will change people's lives, businesses and grow the economy through innovation. This connection and collaboration seems particularly important now, as we face the UK leaving the EU, and with the potential of VR and AR to expand into a $60 billion market by 2023.

If you're not a member yet, please join us in creating this magical future. As Jay Samit puts it: "the best way to predict the future is to spend time with those creating it." And if you or your organisation plan on using VR and AR, then the VRARA and its members would love to hear about it, and we encourage you to get in touch. We can help. Email us at london@thevrara.com

Call for Participation in our UK VR/AR Ecosystem Report. Over 100+ to be listed!

If you are interested to be featured in this report or sponsor it, email info@thevrara.com

The VR/AR Association is working on a report that will highlight VR/AR companies, Universities, and organizations involved in VR/AR in the UK. If you are interested in being featured in this report or to sponsor, please email info@thevrara.com

UK has the second largest video gaming industry in Europe, the fifth largest in the world, and is responsible for the release of some famous games including the Tomb Raider series. The U.K. also has a broad-minded attitude to job employment: university graduates are not tied to jobs relating to their degree programme and complete career changes are not unusual, creating an atmosphere of openness, exploration and flexibility. Together, this has all helped build interest in and experimentation with emerging technologies like VR/AR.

The report will specifically highlight the following:

• Size of the local ecosystem market

• Number of relevant companies in the ecosystem

• List of companies and company info (size: number of employees, revenue; vertical, customers)

• Reasons why company is based in the local ecosystem

• Needs and hopes from and for the ecosystem

See examples of our other Reports here

And, below is a sample infographic that will be included in this report, which is generated by our Directory (so please make sure you are registered and your company info including logo is up to date.)

If you have any questions or are interested in being featured in this report or to sponsor, please email info@thevrara.com