Banuba Introduces Pupillary Distance Measurement for Opticians and Eyewear Stores

Banuba, a leading provider of augmented reality (AR) solutions, is excited to announce the addition of a cutting-edge pupillary distance (PD) measurement feature to its Face AR SDK. This new functionality accurately gauges the distance between the centers of a user's pupils, enabling reliable applications for both medical purposes and virtual eyewear try-on. 

Banuba’s PD measurement doesn’t require any special devices or referential items (e.g. credit card) in the frame. This means it is more user-friendly, accessible, and safe.

Pupillary distance is a critical measurement in the field of optometry, as it directly impacts the fitting and effectiveness of prescription eyewear. Accurate PD data ensures that lenses are correctly placed in front of the wearer’s eyes, enhancing visual comfort and clarity. With Banuba's new feature, users can seamlessly obtain their PD, making it easier than ever to order glasses online or consult with eye care professionals.

In addition to the pupillary distance measurement, Banuba’s Face AR SDK also includes a camera-to-face distance measurement tool. This feature has already been successfully utilized by Eyebou in collaboration with UNICEF to help diagnose sight issues in over 10,000 orphans. By combining these advanced tools, Banuba continues to pave the way for accurate and accessible eyewear solutions/

"This addition not only enhances virtual try-on experiences but also supports essential medical applications, empowering users to take control of their eye health," Artem Harytonau, CTO at Banuba said.

Banuba remains dedicated to advancing AR technology for practical applications that improve everyday life. The integration of these features underscores the company’s mission to innovate and provide valuable solutions across various sectors.

About Banuba:

Banuba is an augmented reality company with over 8 years on the market, pioneering face tracking, virtual try-on, and virtual background technologies. Banuba provides software development kits (SDKs) for augmented reality and video editing, as well as ready-to-integrate solutions for virtual try-on on face, hair and hands.

Announcing the Jobs Working Group for VRARA Members

Based on member requests for the VRARA to offer some type of job placement/matching capability, we are forming a "Jobs Working Group" that will be comprised of VRARA members who are interested in contributing to creating a program through the VRARA that will benefit our members and employers. 

If you are interested in being a member of the working group and contributing your ideas please email john@thevrara.com

The working group will start Mid-September and will last for approximately 1 month.  

PICO to present at our Education Summit on Sept 19 (Best in EdTech, XR, AI​)

Register for our VRARA Education Summit 2024

Rob Pereira of PICO will present at our ​VRARA Education Summit 2024: Best in EdTech, XR, AI​, a virtual LinkedIn Live event on Sept 19 with 1000s of attendees.

Over the past 12 months, PICO has firmly established itself as a leading provider of enterprise VR hardware and solutions, particularly within the education sector. PICO’s commitment to transforming learning experiences through innovative technology has seen PICO partner with schools and institutions across the globe, bringing immersive education to life.

Why Attend the Pico session at our VRARA Education Summit 2024?

• Real-World Success Stories: In this session, we will dive into some of the most impactful educational projects we've been involved in across the US and Europe and where PICO’s technology is making education more immersive and engaging. From large-scale deployments to tailored solutions for individual schools, you'll hear first-hand how XR is being used to enhance learning outcomes.

• Tailored Solutions for Every School: Whether you're managing a large institution or just beginning to explore XR in your classroom, PICO’s presentation will offer valuable insights. We’ll discuss the challenges and successes of integrating XR in education, offering inspiration and practical tips for deployments of all sizes.

• Looking Ahead: Be among the first to learn about PICO’s upcoming products and solutions designed specifically for education. We’ll share PICO’s roadmap for the future, highlighting how PICO’s new offerings will continue to support innovative teaching methods and create more engaging learning environments.

Join PICO at VRARA Education Summit 2024!

This is an essential session for educators, administrators, and tech leaders looking to harness the power of VR in education. Don’t miss the opportunity to see how PICO can help you take the next step in your educational journey.

Register for our VRARA Education Summit 2024

About our Event

Our annual ​VRARA Education Summit​ will have 30+ speakers and 1000s of attendees on LinkedIn Live. Our past LinkedIn Live summits had up to 3260+ registrations - ​Europe​ (3260+ registrations) and ​Enterprise​ (2500+ registrations) and generated 1000+ LIVE audience during prime time speaking spots). LinkedIn has 1 Billion users and 57M orgs are listed on LinkedIn, and our event helps our Members and Sponsors elevate their brand and get them established as an authority in the industry.

Mass Virtual Named to Inc. 5000 for 2nd Year; Ranks No. 604

Orlando, Florida. August 28, 2024 – Inc. recently announced that VRARA Member Mass Virtual, a leader in scalable, enterprise-wide XR solutions, ranked No. 604 on the 2024 Inc. 5000, which annually showcases the fastest-growing private companies in America. This prestigious ranking provides a data-driven look at the most successful companies within the economy’s most dynamic segment—independent, entrepreneurial businesses. This is the second consecutive year Mass Virtual made the list. 

“This achievement wouldn’t be possible without our incredible team,” said John Brooks, Mass Virtual CEO. “Their passion, creativity, and dedication have fueled our growth and positioned Mass Virtual as a leader in the XR industry. We’re just getting started.” 

Since being named to the Inc. 5000 list last year, Mass Virtual has continued its upward trajectory, realizing a remarkable 49% jump in ranking from 1190 in 2023 to 604 this year. This growth has been driven largely by efforts to support the Air Force through the enterprise-wide deployment of Virtual Hangar, a customized version of its MassXR platform. 

“This achievement reflects our deep commitment to scaling our capabilities and delivering exceptional value to our partners within the defense sector,” said Brooks. “As we continue to lead the charge in immersive technology, our focus remains on improving human performance and driving impactful outcomes.”

In addition to the Inc. 5000 recognition, Mass Virtual was also named a 2024 Best Places to Work in Orlando for the second consecutive year. This honor reflects the commitment to fostering a positive and supportive work environment, where team members are empowered to innovate and excel. 

About Mass Virtual: Mass Virtual is a leader in extended reality (XR) solutions, dedicated to transforming training and enhancing human performance. By leveraging cutting-edge XR technologies, Mass Virtual creates immersive, effective, and scalable training solutions across various industries. Their commitment to innovation and excellence positions them at the forefront of the XR industry, providing robust platforms and tools that empower organizations to achieve their training and educational goals. 

Recap of our session about GE Vernova's VR Program

30+ executives joined our weekly session to learn about the GE Vernova's VR Program, hosted by Zurine Hernandez.

The meeting covered several key topics, starting with the integration of virtual reality (VR) in the nuclear sector, emphasizing its role in training and design through a platform developed at GE Vernova, which has been in progress for three years. It was noted that while formal ROI calculations for the VR software implementation are not yet established, commercialization efforts have begun, and clients are showing interest. The discussion included the use of VR for training and simulation, with three connected VR rooms across North America, and highlighted GE Vernova's exclusive partnership with VirtualWare for VR solutions.

GE Vernova's VR platform, which includes digital twins and field movement simulators, allows for zero-risk training and improved communication protocols. The technology has been patented and is commercially available, with a focus on expanding its use across the nuclear industry. It was mentioned that while formal ROI calculations are ongoing, the technology is currently a cost-zero benefit for GE Vernova. The discussion also covered the use of VR for remote training, mixed reality, and potential partnerships.

Concerns were raised about confidentiality issues related to CAD data in VR applications, and future plans include developing a module for hazard recognition training. The choice between cloud-based and on-premise solutions was also discussed, with non-export control items hosted in the cloud.

Additionally, we introduced glasses-free 3D display technology and expressed interest in potential collaborations, proposing to connect with for further discussions.

From Studio to Spatial: Leveraging Volumetric Capture in Hollywood for Futuristic Music Performances

30+ professionals joined our meeting on Volumetric Capture in Hollywood for Futuristic Music Performances during our weekly online sessions.

The meeting discussed leveraging volumetric capture technology in Hollywood for futuristic music performances. Key points included the integration of VR and real-life broadcasts, the importance of broadband access for underserved communities, and the nomination of a small studio for XR awards alongside major companies like Marvel and Disney. The discussion highlighted the benefits of volumetric capture, such as rapid content creation, reduced production costs, and enhanced audience engagement. Examples included Travis Scott's Fortnite performance and the potential for immersive, region-independent performances. The technology aims to revolutionize content delivery and education by eliminating regional boundaries and enhancing accessibility.

We discussed advancements in content creation, the evolution of business models in entertainment, and the implications of volumetric capture technology. Concerns were raised about the current streaming model's impact on content creation and children's education. The role of AI in content creation and education was highlighted, emphasizing the need for curated datasets. Discussions also covered the educational potential of video games, the importance of technology in music learning, and the need for community building in entertainment. Plans for future sessions and events were confirmed, reinforcing a commitment to ongoing collaboration.

Our meeting with Volvo's Head of XR

20+ executives joined our meeting with Volvo's Head of XR during our weekly online sessions.

The meeting began an overview of Johan’s role and the company's integration of XR and 3D technologies. He discussed challenges in generating lightweight 3D models for various applications, particularly managing around 7,000 product variants, and highlighted the effective use of XR for technician training despite concerns about device accessibility and communication awkwardness. Johan also addressed enterprise training deployment challenges, including network isolation and security issues, emphasizing the need for robust IT infrastructure. The conversation shifted to the role of model-based systems engineering in XR/VR deployment, with discussions on data management challenges and the formation of the Applied AI Association. Participants noted the increasing presence of note takers and AI in meetings, and concerns were raised about siloed digital assets and the lack of integration in manufacturing processes. The meeting concluded with suggestions for further collaboration.

Oberon Technologies® Delivers Apple Vision Pro Application for Clean Energy R&D Institute

For leading experts in virtual reality technology and the energy sector, the Apple Vision Pro price tag is a small price to pay for a more effective and safe way to train workers in hazardous environments. In collaboration with independent, non-profit energy R&D institute EPRI, Ann Arbor-based and VRARA member Oberon Technologies® has developed a spatial computing application for use with the Apple Vision Pro. The application provides a more efficient and safe way to train and orient employees for work in nuclear facilities without the associated risk to themselves, the facilities, or the surrounding communities.

While the cost of training employees is a major operating investment across industries, the energy industry sees an even higher investment due to often-hazardous work environments. Considerations like exposure to radiation, hazardous gases, high voltages or even explosions are often points of concern for the overall safety of trainees. The demand for highly skilled energy workers continues to grow, making efficiency of training and preservation of historical knowledge even more crucial to success for employers. In addition to mitigating risk, VR training allows for additional benefits like increased locational awareness, knowledge retention, unlimited use, and the opportunity for in the moment and measurable feedback.

This new application provides an immersive, spatial environment with a virtual twin of a nuclear power plant where team members can train and test staff on proper identification of hazards and potential safety issues. When using the virtual experience, users can familiarize themselves with the nuclear facility and standard procedures before going into the physical plant and avoid onsite risks. The fully immersive view can also help gauge emotional responses to confined spaces or heights.

Oberon Technologies® has provided VR applications to clients for years, helping customers to capture and convert tribal knowledge into fully immersive virtual experiences that enable faster onboarding and higher levels of knowledge retention, as well as optimizing safety for those undergoing training. “Our enterprise clients recognize the numerous benefits beyond safety during training. The immersive environments allow users to experience in minutes what may take years to encounter and perfect in the field,” said Scott Allen, CIO of Oberon Technologies®. “The clarity and interactivity of the environment possible within the Apple Vision Pro provides a more realistic experience for trainees, increasing retention rates and recall. We have all seen the gaming capabilities using Apple’s technology. We believe leveraging the same immersive, spatial environment at a corporate level will be a game changer for the industrial enterprise clients that we support,” Allen added.

Click here for video, use cases and more insights on our XR solutions for commercial applications.

XR in Education is a $25 billion market by 2030

Join our annual Education Summit: Best in EdTech, XR, AI !

The global XR/metaverse education market is expected to grow 10x (a growth rate of 46%) and reach a value of $25B by the end of a decade, according to data by AltIndex.com.

Nearly 1/3 of that value will come from the United States. The U.S. market is expected to reach a value of $8.3B in 2030, up from roughly $1B in 2024. The total value of metaverse classrooms in China will skyrocket by 960% and hit $3B in the next six years. Japan and Germany follow with a massive 900% growth and $1.2B and $1B market values, respectively.

Seven out of 10 teachers want more VR and AR in education, especially when it reinforces the curriculum and student interest, according to a recent study by Statista. This type of technology creates opportunities for experiential learning, which:

• Helps students make deeper connections with learning.

• Gives students hands-on experiences with things they may never otherwise encounter.

• Goes beyond rote memorization and into immersive learning.

• Customizes experiences to students’ interests, abilities, and learning styles.

There are a lot of opportunities for the metaverse in education, specifically. For example, it can provide personalized education at all levels: grade, middle, and high school, of course, but also in college and trade schools. It can give institutions the ability to provide education to people who can’t access it locally, while also providing a more immersive experience.

Academic studies have found metaverse education can improve learning outcomes, heightening student engagement and attention span, while also driving motivation and knowledge retention.

Rabindra Ratan, Associate Professor at Michigan State University in a 2023 interview on The Peggy Smedley Show, said “When I’m sitting in a regular classroom, I lose 80% of the back row students, about 40% of the way through the class, they just multitask, they get tired, they get bored, they jump on their computer, check their email, go on to play a game of chess, or whatever. And their attention span diminishes. I don’t mind if they fidget and multitask, but if it’s taking them away from the thought process involved in the class, that’s bad. But in my VR class, I tell them, okay, fidget, do some 3D drawing.”

The bottomline is this method of education still has room to blossom with the right educators and technology infusion. And I see considerable growth in the coming year. Before 2024 ends, already it is projected that more than 28M people will be educated in metaverse classrooms, roughly five million more than two years ago. But again, there are still a lot of factors at play for it to go up, sideways, or even spiral without the right mix of inspired educators, institutions, innovators, and technology.

By making learning immersive and experiential, XR technology can help create a better understanding of complex topics. XR facilitates a new, exciting kind of experiential learning, and experiential learning has been proven to work.

A rigorous meta-analysis of experiential learning outcomes across 89 studies showed overwhelmingly positive and robust results for students. Experiential learning outcomes are nearly 50% better than traditional learning outcomes. Through experiential learning, students increase cognitive and social skills, meaning they retain information better, improve problem-solving and develop a deeper understanding of social issues.

By helping students experience feelings of wonder and delight as they view the world in a new way, XR can serve as a highly effective experiential learning tool.

Learn more at our annual Education Summit: Best in EdTech, XR, AI !

VRdirect News: Companies like Nestlé ensure workplace safety through VR

Virtual Reality is transforming safety training, allowing employees to effectively recognize and manage risks. From machinery malfunctions to chemical spills and ergonomic issues, VR prepares employees to handle potential dangers, creating a safer work environment. Nestlé is also using Virtual Reality to create onboarding and safety trainings. Read the success story here. 

The use of VR in training brings significant advantages for employees. Read our blog article to find out more! Schedule a meeting to learn how Virtual Reality can enhance safety training in your company.

Learn more about VRdirect's participation at ZP Europe, immersive VR templates for Lockout-Tagout training and how VR improves hazard detection in factories below!

Read VRDirects’s Success Story here!

Gordon Bell Appointed as VRARA Silicon Valley Chapter President

We are thrilled to welcome Gordon Bell as our VRARA Silicon Valley Chapter President!

Gordon Bell has over 25 years of sales and marketing experience. He serves as Vice President of Business Development & Marketing at Tests Assured, a leading AR/VR testing service based in Silicon Valley. Before joining Tests Assured, Gordon was part of the founding team at Energous Corporation, which he joined as employee No. 2 in 2013 to build a brand for the wireless charging startup and nurture it from its earliest years through an IPO and global expansion. Before Energous, Gordon was president of Prosoft Engineering and held various sales and marketing roles at ELSA GMBH, Media 100, and other companies. During his time at Energous, he also served as a board of directors member and on the Marketing Advisory Panel for the AirFuel Alliance, an independent, nonprofit consortium working to establish wireless charging standards.

I am thrilled to step into the role of Chapter President for The VR/AR Association Silicon Valley Chapter. As we continue to support and expand the VR/AR ecosystem in the greater Silicon Valley region, I am committed to fostering a community of innovation, collaboration, and growth. Our mission to nurture and expand the VR/AR ecosystem in the greater Silicon Valley area remains stronger than ever. Having worked closely with Feroz, Marv, and Peter for the past year and a half, I'm truly honored to take on this pivotal role. Stay tuned as the Silicon Valley chapter has some exciting updates on the horizon as we continue to evolve! -Gordon Bell

Virtualware partners with INVIA Digital to Drive US Expansion of Enterprise VR Solutions

Bilbao, Spain,  August 20, 2024.-VRARA Member Virtualware (EPA: MLVIR), the European leader in enterprise virtual reality, has partnered with INVIA Digital a cutting-edge 3D content provider specializing in Digital Twins, Advanced Visualization and XR to expand VR use across the North American market.

This partnership will focus on automotive and industrial applications of VIROO, a VR platform designed to help companies across industries meet new VR challenges and adapt to evolving demands.

VIROO is a secure ISO 27001-certified enterprise virtual reality software platform that enables multi-user VR design/review collaboration, rapid development, deployment, and management of digital twin and training content in a secure cloud or on-premises server environment.

This partnership announcement comes just ahead of the Detroit Immerse and Connect – XR and Digital Twin Summit, scheduled for August 22nd at Detroit’s Urban Tech Xchange

Hosted by The VRARA and Detroit’s Urban Tech Xchange, the event will bring together leading voices in tech, including experts in XR, digital twins, and smart city experiences.

““This partnership with INVIA Digital is a natural progression for Virtualware as we continue to push the boundaries of what is possible in the XR and digital twin space. Together, we will be able to offer our clients even more powerful tools to enhance their operations and drive innovation.”
”

— John Cunningham, President of VirtualWare USA

Get Tickets Today!

The Power of Immersion - How Walmart shows annual savings by reduced training time and travel cost with XR

Download publication

VRARA Enterprise publication

This publication has been created by our Enterprise Committee.

XR visualization technologies providing innovative solutions for business and manufacturing processes when coupled with AI (Artificial Intelligence) for measurable ROI.

Visualization with XR Delivers Impressive Metrics

XR visualization technology applied to immersive training by retail giant Walmart calculates an inferred annual savings of over $38M by reducing training time and travel costs. Walmart also reported consolidated revenue of $611M in 2023. If implementation of the training program was less than $1.5M then ROI would be at least 96%. Turn to the worksheet and study guide to see how to calculate savings for ROI. 

XR Use Cases and Examples 

XR technology can be applied to various industries, sectors, and scenarios, such as automotive, energy, ESG, virtual offices, immersive training, retail, and corporate marketing. Some examples of XR applications include VR engineering or product design studios, AR safety apps, digital twin systems for manufacturing, virtual flagship automotive dealerships, virtual deescalation training or other soft skills training, and AR retail and fashion experiences. 

Top highlights:

• 8 out of 10 FORTUNE Global top 5 largest companies by consolidated revenue for FY 2022 & 2023 invested in XR. 

• 75% across the board Fortune 500 reported 2023 committed to XR initiative(s). 

• Download our publicaiton to learn more!

Nathan Klose appointed as VRARA Alabama Chapter President

We are excited to welcome Nathan Klose as the VRARA Alabama Chapter President!

Nathan Klose cares. He’s the Lead / Chief Creative at Integration Innovation, Inc. (i3), and VRARA Chapter President, who cares. Living in Huntsville, Alabama, Nathan’s work has touched brands like Disney, ESPN, Adult Swim, Marvel, Books-a-Million, Star Wars, Mercedes-Benz, and more. With decades of experience in his field — from interactive game-based education, serious games, and XR experiences at i3, to business strategy, branding, and strategy across industry and commerce — he’s trying to show, at every effort, that he cares.

After you’ve finished reading Nathan’s bio, he hopes you will care, alongside him and everyone else reading it, about what’s next in this emerging, wild-wild west of an industry.

“Sing it with us, y’all: sweet home, AL VRARA! Our Alabama VRARA Chapter is hyper-focused – and hyper-excited – to seek out relevant, practical intersections between immersive and emerging technology and apply it across the state. The VRARA as a whole, and the communities of practice it fosters within, represent a tried-and-true model to make this happen. We’re proud to be associated with the association, y’all. And we’re ready to see it happen at scale.”

— Nathan Klose

Job Opening: Technical Senior Artists, MadVR

MadVR is looking to expand our team with 2 Senior Technical Artists who are passionate about pushing the boundaries of visuals and technology.

What We're Looking For:
- Experience:5+ years as a Technical Artist.
- Skills: Expertise in tools like Maya, Unreal Engine, Unity, or similar. Strong knowledge of shaders, materials, and real-time rendering techniques.
- Responsibilities: Collaborate closely with our art and engineering teams to create stunning visuals, optimize performance, and develop new tools and workflows.
- Bonus: Experience with VR/AR, procedural content generation, or photorealistic rendering is a huge plus!

Why Join Us?
- Work on cutting-edge projects with a talented and passionate team.
- Opportunities for growth and innovation in a dynamic startup environment.

If you or someone you know is interested, please email hr@madvr.in.

Let's create something amazing together!

VRARA Member Opportunities for AWE EU 2024! (ticket discounts)

VRARA is proud to sponsor with AWE EU 2024. VRARA members receive 20% off their ticket; email info@thevrara.com to obtain code.

Join the AWE EU in Vienna, Austria on October 29-30th to make your mark on this breakthrough year in XR and spatial computing. AWE is the largest global XR event, with 2 days of expert conference sessions, hands-on demos of leading technologies, and the most welcoming tech community; we promise it will be a very special event!

Additional opportunities for VRARA Members:

1. Apply to Speak: Yes, you! AWE is always seeking informative presentation proposals from the global XR community. If you’ve ever wondered “Would my talk idea be a good fit,” please apply!

2. Apply for AWE Playground: Our AR+VR experience center featuring jaw-dropping, highly immersive and interactive demos not seen under one roof anywhere else (think more Theme Park than Trade show Expo). 

3. Apply for the Start up Pitch Competition: Select AR and VR start-ups will be selected to pitch in front of the judges - all experienced XR investors. The winning startup will be honored on the main stage at AWE EU 2024 and go home with the Auggie Award for the “Start-up to Watch”.

Don’t Miss AWE EU happening October 29-30 in Vienna, Austria!

The Impact of Virtual Reality on the Future of Real Estate Design and Architecture with ATS

Explore the transformative effect of virtual reality on real estate design and architecture and discover how ATS's VR services are shaping the industry's future by offering innovative, immersive experiences.

Virtual reality (VR) is revolutionizing various industries, and real estate design and architecture are no exception. By offering immersive experiences and powerful visualization tools, virtual reality enables architects, designers, and developers to create, present, and refine projects in ways never before possible. In this blog, we’ll delve into the impact of virtual reality on the future of real estate design and architecture and explore how VRARA Member ATS’s virtual reality services contribute to this transformation.

Enhanced Architectural Visualization

One of the most significant benefits of virtual reality in real estate design and architecture is its ability to provide enhanced architectural visualization. ATS’s VR services enable the creation of precise, navigable photorealistic 3D models of properties, allowing architects and clients to explore and evaluate designs as if they were physically present.

By bringing blueprints and 3D models to life, virtual reality allows architects to communicate their vision more effectively and enables clients to understand the proposed design better. This improved visualization can lead to more informed decision-making and streamlined design processes.

Real-Time Collaboration

Virtual reality facilitates real-time collaboration between architects, designers, clients, and stakeholders. ATS’s virtual reality services offer a shared, immersive environment where everyone involved in a project can explore and discuss design elements, making it easier to address concerns and reach a consensus.

This collaborative approach improves communication and fosters innovation, as multiple perspectives can contribute to the design process. Furthermore, real-time collaboration can lead to faster project completion and increased client satisfaction.

Improved Design Iterations

Visualizing and exploring designs in a virtual environment enables architects and designers to identify potential issues and make adjustments more efficiently. By leveraging ATS’s virtual reality services, design iterations can be tested and refined in rapid digital iterations, streamlining the process and minimizing costly mistakes.

Virtual reality allows for more creative experimentation, as designers can test various design elements and concepts in a risk-free environment. This improved iteration process can lead to more innovative and efficient designs, resulting in better final projects.

Digital Twin Construction

ATS’s virtual reality services also enable the creation of digital twins, which are precise, virtual representations of a physical property. Digital twins can be utilized throughout a project’s lifecycle, from initial design and construction to property management and maintenance.

By creating a digital twin, architects, developers, and property managers can monitor and analyze a property’s performance, identify areas for improvement, and make data-driven decisions. This can lead to more sustainable and efficient buildings benefiting property owners and occupants.

Virtual Reality for Sustainable Design

As the demand for sustainable and eco-friendly buildings grows, virtual reality can be crucial in facilitating green design practices. ATS’s virtual reality services allow architects and designers to simulate and analyze the environmental impact of their designs, including energy consumption, water usage, and material waste.

By providing insights into a building’s performance, virtual reality can help architects optimize designs for sustainability, ultimately contributing to a greener and more environmentally conscious industry.

Immersive Presentations for Clients

In addition to improving the design process, virtual reality offers a unique and engaging way to present projects to clients. ATS’s VR services enable architects and designers to showcase their work in immersive, photorealistic environments, providing clients with a deeper understanding of the proposed design.

This improves communication and increases the chances of securing client approval and moving forward with projects. As clients become more familiar with virtual reality, immersive presentations will likely become an industry standard.

Customization and Personalization

ATS’s virtual reality services allow clients to customize and personalize property designs before construction even begins. By immersing clients in a virtual environment, they can explore different design options, such as various finishes, furnishings, and layouts. This level of customization can result in a more tailored and satisfying final product, ultimately enhancing client satisfaction and increasing the likelihood of successful project completion.

Virtual Reality Training for Architects and Designers

Virtual reality also offers the potential for immersive training and education for architects and designers. By simulating real-world scenarios and environments, VR can provide valuable hands-on experience and foster a better understanding of design principles and techniques. As technology becomes more widespread, we expect to see more training programs and educational resources incorporating virtual reality.

The Future of Real Estate Marketing

As virtual reality continues transforming real estate design and architecture, it’s also reshaping how properties are marketed and sold. ATS’s virtual reality services can create engaging and immersive property tours, allowing potential buyers to explore properties from anywhere in the world. This expands the reach of marketing efforts and helps properties stand out in an increasingly competitive market.

The Long-Term Impact of Virtual Reality on Real Estate Design and Architecture

As virtual reality becomes more widespread and accessible, we expect to see even more significant changes in the real estate design and architecture industries. With improved visualization, enhanced collaboration, and more efficient design processes, virtual reality is poised to revolutionize how we create, experience, and interact with the built environment.

The impact of virtual reality on the future of real estate design and architecture is undeniable. ATS’s virtual reality services are at the forefront of this transformation, offering innovative solutions that enhance the design process, streamline project management, and create immersive experiences for clients and potential buyers alike. By embracing this cutting-edge technology, architects, designers, and developers can stay ahead of the curve and continue to shape the industry’s future.

To learn more about ATS’s virtual reality services and how they can benefit your real estate design and architecture projects, visit our website at networkats.com and discover our range of state-of-the-art solutions. Take advantage of the opportunity to revolutionize your projects and create immersive experiences that exceed expectations with ATS’s virtual reality services.

Investment opportunity with an AI + XR startup: Sphere (deadline is Sept 10)

We’re thrilled to offer VRARA members an exclusive first-of-its-kind opportunity. This is your chance to become part owner in a leading enterprise XR company at the forefront of innovation, as they push the boundaries into AI. 

Sphere’s device-agnostic XR software stands out amongst the market’s leading enterprise-ready platforms. Its unified solution seamlessly integrates into the workplace to empower customers to supercharge communication, enhance training, boost sales, and improve frontline efficiency. Sphere’s customers include Fortune 500 companies such as Micron, Volkswagen, Pfizer, as well as a soon-to-be announced top aerospace company.

The company has established itself as a leader in spatial collaboration and is now welcoming investment to fast-track development of its disruptive, leading-edge AI integration. This initiative, with confirmed customer buy-in, aims to unlock AI's full potential by granting it "eyes and ears" through XR. Imagine AI with real-world context - that's the revolution Sphere is pioneering.

Sphere is launching a crowdfunding campaign and before they open the campaign up to the public, VRARA members have private early access to participate at a discounted rate. This is a huge opportunity to become a part owner in the groundbreaking future of XR. 

How to Participate:

Follow this link here to gain early access to this discounted investment opportunity and learn more about Sphere’s crowdfunding campaign.

VRARA members will also be able to share this special opportunity with friends and family! While the private access link will only be distributed through our organization’s closed channels, members can share it to their own personal networks as an added bonus. 

How to Invest:

Follow this link here to gain early access and the discounted investment opportunity.