AVATAR Partners Transforms Unity-based SimplifyXR into End-to-End Mixed Reality Platform

HUNTINGTON BEACH, Calif. - Oct. 13, 2020 - AVATAR Partners, a world-leading innovator in virtual, augmented and mixed reality (extended reality or XR, collectively) solutions for heavy-duty industry and defense, has introduced four major enhancements to its codeless, mixed-reality software authoring tool, SimplifyXR. A feature-rich, workflow-based, rapid-development tool for building heavy-duty, enterprise MR applications - such as training, maintenance, scenario rehearsal and job performance aids - SimplifyXR enables non-programmers to develop 10 times faster than traditional methods.

The new enhancements in SimplifyXR v1.4 elevate the software to help companies manage the end-to-end, immersive-reality design, development and deployment lifecycle for large enterprise with four powerful new features:

- Real-time Content Distribution. Multi-device, instant distribution of all applications and updates to reduce errors and save time. Support for any MR-enabled device, eliminating device control issues and ensuring 100% accurate data to the user.

- Configuration Management. Single source of authority for production content, multi-versioning, multi-user-roles, multi-language support and live content versioning with roll-back for quality escapes and updates.

- Rapid, Transparent Updates. Unique content management design to store and control all assets, asset bundles and logic, enabling reuse and standardization so teams of engineers and content developers can switch between and update apps with no previous app-specific knowledge to reduce risk and save time and money.

- SmartMR Integration. Productivity boost by integrating with most data sources including IoT, artificial intelligence, databases, haptics and sensors to provide users with relevant information from within the AR experience. Also used for recording and tracking of performance, equipment, environment and processes with built-in analytics.

"We updated SimplifyXR based on input from our customers. What was once a codeless, rapid XR development software has matured into a scalable, end-to-end XR enterprise distribution and management platform," said AVATAR Partners CEO Marlo Brooke. "We are proud to say that, with these new features, SimplifyXR unlocks the full power of Unity and mixed reality. For those companies still coding in Unity line by line, we can even leverage parts of their existing apps by converting them into the SimplifyXR platform, which reduces rework. In a nutshell, it lets our customers be in control."

Initially designed by AVATAR Partners for developing custom, mixed-reality projects for its customers, the unique set of functions incorporated into SimplifyXR also includes:

- Built-in precision to produce enterprise-ready MR applications free of jitter, drift or markers for a highly precise MR experience to 1/8th inch for any-sized object or environment

- Acceleration of content development tenfold

- Content capture to allow subject matter experts to develop and contribute content and make updates without recompiling

- Innovative design to significantly reduce maintenance costs

- Remote 4-D, AR-powered collaboration with Avatar CONNECT or Microsoft 365

- Agnostic support for all major platforms, hardware, AR devices, vision science and CAD/animation tools

- Worlds first fully 100% extensible codeless XR authoring tool

For complete information on AVATAR Partners XR solutions and services, visit www.avatarpartners.com

###

About AVATAR Partners
AVATAR Partners is a world leader in heavy-duty, industrial-grade extended reality (XR) solutions to help increase quality, efficiency, safety, sales and profits by addressing critical applications in aerospace, construction, defense, healthcare, manufacturing and other market segments. Solutions support remote collaboration, advanced maintenance systems, training, on-the-job performance and scenario planning as well as XR configuration management, standardization and deployment. The company is the first worldwide combined Unity Platinum Reseller and Managed Delivery Partner. Headquartered in Huntington Beach, California; offices in Washington DC, Patuxent River, MD and Virginia Beach, VA; with AVATAR Ecosystem Partners throughout the U.S. and Canada. www.avatarpartners.com

Contact

Name: Hall Roosevelt

Email Address: hall@kcomm.com

Website URL: https://avatarpartners.com/

Introducing the Star Series from Cleanbox for the rapid decontamination equipment

Cleanbox is pleased to introduce its newest product line, the Star Series, a set of four products designed for the rapid decontamination of lavalier mics, phones, keyboards, tablets, laptops, eyewear, and other small electronics and accessories.

The first product in the Star Series, the Major, is a unique design providing 360-degree log 5+ decontamination (99.999%+), of any item that fits inside its 10” x 4” rotating, circular drum. The Major also offers hygiene tracking of any object cleaned, a networked data dashboard for compliance and insurance, a future opt-in mobile app, and the same sleek design and visuals of other Cleanbox products.

Independent lab testing recently undertaken at a Biohazard Level 3 lab shows that Cleanbox UVC engineering kills Sars-Cov-2 (COVID-19), resulting in a 99.999%+ efficacy on plastics & hard surfaces in 60 seconds, and N95 masks in two minutes.

Contact:

Name: Anthony Grippa

Email Address: agrippa@cleanboxtech.com

Website URL: http://www.cleanboxtech.com

VR breakthrough reveals how emotion measurement could redefine treatment for anxiety, depression and PTSD

• State-of-the-art virtual reality (VR) headset, created by emteq labs, enables first ever moment-by-moment measurement of emotional responses

• New approach to quantifying emotion more accurately than ever before has significant implications for the future of research, as well as diagnosis and care of major mental health conditions

9 October 2020, Brighton - New research from emteq labs shows that for the first time, VR can now be used to accurately measure moment-by-moment emotional responses.

The report, ‘Measuring what Matters in Immersive Environments’ explains how the technology behind emteq labs’ state-of-the-art VR headset builds on over 40 years of research into the relationship between facial expression and emotions to unveil a new paradigm in understanding of mental health and behavioural science.

As a result, the headset is revolutionising how emotion is quantified, more accurately and effectively than ever before. This comprehensive approach to measurement will now enable far better understanding of the interaction between emotion and cognition as a means to develop new treatments for mental health conditions, such as anxiety, depression and post-traumatic stress disorder (PTSD).

Traditionally, measurement of emotion has relied on rudimentary questionnaires to gauge how individuals feel in response to a given stimulus. As well as the obvious over simplification of the complexities of emotion, this also introduces another inescapable flaw: human bias. And even more considered frameworks like Ekman’s facial action coding system (FACS), which is used to evaluate facial expressions, do not account for the fact that not all individuals experience emotions in the same way.

Instead, throwing old school approaches out of the window, emteq labs’ latest VR technology and Russell’s model of affect has become a powerful tool that enables correlation of arousal (level of activation or excitement) with valence (whether a reactive is positive, negative or neutral). By monitoring multiple physical responses including heart rate, electromyography (EMG), skin conduction and eye tracking, emotion can now be measured objectively to create a highly accurate 3D picture of a person’s emotions.

This was showcased in the world’s largest ever multimodal biometric data collection in VR, which took place at the Science Museum in 2019 and was led and co-ordinated by emteq labs along with researchers at Bournemouth University. As the first study of its kind, due to be published later this year, the research programme explored the use of VR in the treatment of mental health conditions by creating controlled scenarios to stimulate physiological emotional responses that could then be monitored via the VR headset.

Stephen Fairclough, Professor of Psychophysiology in the School of Natural Sciences and Psychology at Liverpool John Moores University, has extensive experience using the headset in research:
“VR provides an enormous and unique opportunity to collect data through the study of behaviour in realistic environments - something that has been almost impossible in the past. This whitepaper demonstrates how the emteq labs system is enabling research to break new frontiers and VR to not only resemble real life scenarios for research, but be adapted in real time to measure how users respond. Academics and researchers like myself can measure and understand emotion in a way we’ve never been able to do before. This opens the door for deepening our knowledge of human behaviour and in turn, enables us to develop treatments, particularly for mental health, that can actually resonate with individuals and make a difference.”

“Accurately measuring how a person feels or reacts to a situation is no easy feat,” Graeme Cox, Co-founder and CEO of emteq labs comments. “Embracing both valence and arousal in the development of our wearable technology has enabled us to measure a person’s intent as well as their emotional state, which is incredible. I am delighted to share this research, which looks at how far we’ve come and the incredible possibilities that lie ahead in research and development using our VR technology.”

Considering how these measurements could help to improve treatment and management of mental health, Charles Nduka, Co-Founder and Chief Scientific Officer at emteq labs said: “Developing new treatments requires an understanding of the range of “normal’ responses to interventions, particularly for important healthcare issues such as anxiety and depression. We hope that we will begin the process of understanding the range of behavioural responses that will act as a baseline for future research and treatments of mental health conditions.”

Measuring what Matters can be accessed in full via: https://www.emteqlabs-whitepapers.com/

Contact

Name: Charlotte Roch

Email Address: charlotte.roch@emteq.net

For further information, to request images or interviews, please contact:
Charlotte Roch e: charlotte@emteqlabs.com t: + 44 (0) 7568 465534
Amy Gower e: amy@somx.co.uk t: + 44 (0) 7742 855442

About emteq labs
emteq labs was founded in 2015 by three successful and experienced entrepreneurs, Graeme Cox, Dr Charles Nduka and Matthew Honey and the company has strong foundations in health, technology, research and business.

emteq labs focuses on research technology and uses a state-of-the-art brain-computer interface to quantify emotion, which enables the best quality research and improves patient care. By measuring emotional response and facial movement with biometrics and machine learning, in combination with virtual reality (VR), the integrated platform is the most ecologically valid and user-friendly system available.

emteq labs applies signal processing and detection algorithms to calculate likely human responses by collecting data that quantifies:
● Expression
● Heart Rate
● Asymmetry
● Valence & Arousal
● Heart Rate Variability
● Movement & Gestures
● Eye Tracking

As well as the highly accurate measurement of human emotion and responses, emteq labs forms part of new and innovative services in the management of facial palsy, Parkinson’s disease and mental health disorders.

To find out more about how emteq labs supports cost-effective, high quality-research and innovative approaches to patient care, visit: https://emteqlabs.com/

Question What’s Real™ Names Darshan Lama as its Chief Commercial Officer

Darshan Lama, who was previously working with Expedia, driving their XR initiatives, has been appointed as the Chief Commercial officer by Question What’s Real™, an immersive technology upstart. In his new role, Darshan will be overseeing the objectives and implementation of all commercial strategies, leading programs, partnerships & project management along with supporting integrated sales & marketing activities at QWR.

Mr Suraj Ravi, CEO & Founder, QWR, said, “The value that Darshan brings to our team, is that of what manure does when a plant is maturing to a tree. We need strong branches, roots & trunk. Thank you Darshan for entrusting us.”

“It’s the amalgamation of Suraj’s vision for QWR and the sheer energy, dedication and the vast knowhow of the XR industry that he possesses got me excited. The nimble and agile nature of the operations and a clear path ahead in terms of what they want to achieve and my role in it sealed the deal”, shared Darshan Lama, CCO, Question What’s Real™ (QWR). He further added, “I’m very optimistic about the potential and future success of XR in redefining how human computer interaction will evolve. Spatial computing is the way forward and we are at the cusp of that transition wherein we are already seeing some real traction. This would open new doorways for our youth, in terms of immersive learning, entertainment, content creation and distribution, generating more jobs and further boosting our economy. And while everyone soon will be engulfed in this new epoch, I want to be riding this new wave instead of watching it from the shores.”

Darshan brings over 15 years’ experience in technology, AR, VR, customer support, sales, with expertise in XR Development & it’s real world applications. He has worked with some of the most well-known fortune 500 companies including AOL, Dell, Yahoo, Microsoft, Nestle & Expedia. An avid gamer, an aspiring speed-cuber, Darshan is an emerging tech enthusiast who wants to make the best of technology accessible and affordable for the masses in India.

Contact:

Name: Sanan Goyal

Email Address: sanan@questionwhatsreal.com

Website URL: http://questionwhatsreal.com

Microsoft selects AVATAR Dimension for East Coast Mixed Reality Capture Studio Company

Will Feature Latest Technology to Serve Government and Business

Microsoft has selected Avatar Dimension, a partnership of three well-established technology companies, as the exclusive licensee for its volumetric capture technology in the Washington, D.C. area. After a rigorous testing process, Microsoft Mixed Reality Capture Studios certified the new studio which is now ready to enter into full operation.

Avatar Dimension builds on the strength of Avatar Studios of St. Louis, Dimension Studio of the UK and Sabey Data Centers of Seattle and will operate from a brand-new studio in Ashburn, VA located within Sabey’s Intergate Ashburn data center complex.

Utilizing Microsoft’s best-in-class software and the brand new “Volucam” cameras from IO Industries, the company will create holographic and volumetric content for government, business enterprises and immersive agencies, with a special emphasis on immersive and mixed reality training.

At the VR/AR Global Summit last week, Avatar Dimension hosted a panel including Microsoft and other experts entitled, “Moving Virtual Mountains: The Tipping Point that will Catapult Volumetric Capture to Mass Adoption.”

Volumetric capture turns humans and objects into holographic 3D images that look real from any 360-degree angle. There are rapidly growing commercial and enterprise needs to blend the physical world with digital to serve their customers, ranging from enterprise life-like training taught anywhere on the planet; health care for advanced learning; military; entertainment of all kinds; and more.

Avatar Dimension opens doors in the coming months in the Washington D.C. area to serve the east coast and other global needs. The choice of Washington D.C. puts the studio near enterprise, military centers, health care companies, and entertainment.

“Avatar Dimension is built on decades of experience for leading brands,” explains Dennis Bracy, CEO of Avatar Dimension. “Our studio results are realistic and engrossing. For enterprise operations looking for truly innovative ways to have a meaningful effect with their audiences, this is the future.”

“We're thrilled to be partnering with Avatar Studios and Sabey Data Center to launch an East Coast studio. Volumetric capture is essential for powerful new virtual experiences across all categories. From the Madonna holograms we created for the Billboard Music Awards to the Covid training created for the UK's National Health Service, volumetric and real-time technologies are raising the bar for user engagement, with new possibilities emerging every day,” said Simon Windsor, Co-Founder and Joint Managing Director of Dimension.

Avatar Dimension safely built the stage and met deadlines despite COVID-19, relying heavily on remote tools, including Microsoft’s Hololens2. Mixed reality capture may become even more essential given how the virus restricts large groups gathering for production. The studio practices safe shooting in adherence to local guidance, with protocols that include adherence to social distancing rules, strict use of PPE and regular temperature checks by a medic on set.

CONTACT:

Andrea Sausedo Piotraszewski

Andrea@zebrapartners.net

Shaping the future of enterprise XR solutions: Wikitude reaches a new milestone in collaboration with Lenovo

Austrian developed technology to power Lenovo’s ThinkReality A6 Augmented Reality head-mounted display

Wikitude announce achieving a milestone in providing joint integrated AR solutions for the enterprise space with Lenovo. Lenovo’s ThinkReality A6 Augmented Reality head-mounted display will now deploy Wikitude image and object recognition technology. This integration marks a full adoption of enterprise-grade AR solutions that will shape the future of work and training for industries worldwide.

ThinkReality is the Lenovo brand for commercial augmented and virtual reality solutions. It combines hardware and software solutions to help customers adopt, implement, and manage commercial AR and VR programs to accelerate the adoption of immersive computing in the enterprise. ThinkReality was created to support global industries such as manufacturing, AEC, and more to adjust to new challenges in closing the skilled workforce gap and optimizing enterprise workflows. The ThinkReality A6 AR headset includes inside-out 6DoF tracking to optimize AR experiences and enable industrial versatility. This mobile device is designed to help the workforce use AR applications to receive expert assistance, reduce repair times, decrease errors, streamline complex workflows, improve training quality, and save costs. For more information on this solution, visit Lenovo’s website.

“Lenovo focuses on intelligent transformation for the enterprise to create better experiences and opportunities for customers around the world,” says Nathan Pettyjohn, Commercial AR/VR Lead at Lenovo. “We are dedicated to making it easier than ever to build, deploy, and manage AR and VR solutions because they seamlessly enhance end-user collaboration and productivity.”

Austrian-based company Wikitude pioneered the augmented reality (AR) industry by launching the world’s first AR-powered mobile application in 2008. Today, Wikitude leads the computer vision and spatial computing sectors with its augmented reality technology optimized for smartphones, tablets, and smart glasses. Achieving a new milestone in integrating the company’s computer vision technology in Lenovo’s head-mounted displays marks another step in realizing Wikitude’s vision to provide enterprise-grade AR solutions for clients worldwide.

“We’re excited to achieve a new milestone in our collaboration with Lenovo. Wikitude’s pioneering solutions in image and object tracking reinforce Lenovo’s hardware, allowing the integrated solution to be an optimal choice for implementing AR in the enterprise”, says Martin Herdina, Wikitude CEO. “Accelerating the speed of AR solution adoption through this unique partnership is a significant step for the industry in optimizing distributed workforce and solving the productivity gaps enterprises are facing in times of a global pandemic.”

Augmented reality as a technology has seen a drastic change in perception within the last year, with COVID-19 catalyzing its shift from the emerging technology status quo to the go-to technology, quickly adopted by enterprises and industries. According to the Gartner Hype Cycle, AR has matured so rapidly that it can now be considered entering the mass adoption phase. IDC estimates the worldwide spending on AR/VR to reach $160 billion in 2023, with the five-year compound annual growth rate for AR/VR spending reaching 78.3%. Training and industrial maintenance are forecasted to receive the largest investments in 2023, with an estimated $8.5 billion investment and $4.3 billion accordingly.

About Wikitude:
Wikitude® is an augmented reality (AR) pioneer and leader in the Computer Vision and Spatial Computing industries with its AR technology optimized for smartphones, tablets, and smart glasses. Powering over 1 billion app installations, Wikitude is trusted by enterprises, agencies, and developers in more than 180 countries as the go-to AR technology partner for innovation and business solutions. For more information, visit www.wikitude.com or find Wikitude on Twitter, Facebook, or LinkedIn.

For further information, please contact:
Wikitude
Paula Perrichot, Head of Marketing
+43 676 8408 56333
paula.perrichot@wikitude.com

LENOVO and THINKREALITY are trademarks of Lenovo.

New realities for retail: virtual stores! See Telefónica Movistar as an example.

To present new mobile devices in an innovative way, immersive experiences were activated in Movistar customer experience centers, the major telecommunications brand owned by Telefónica.

Outside and inside the stores, graphics with QR codes invited customers to discover the new available mobile phones. Through a 360° web experience users can test different devices models, see their functionalities and obtain more details of their technical characteristics.

This project aims to improve a user’s shopping experience from the moment they enter into the stores looking for newly options. Augmented Reality is used to create virtual product testers in 3D of the mobile phone models that are offered. These initiatives represents a great opportunity to improve customer service while innovating advantages for sales teams.

Also, allows transforming advertising campaigns into interactive experiences, providing users extra content as they scan any graphic in offline media or enter trough links in social media or e-commerce platforms.

Another advantage is that as virtual product testers are implemented, stores spaces for inventory and storage are reduced. In addition, these experiences encourage users to try products in their homes or any place outside the store without incurring in logistics costs or wasting time returning them.

Contact:

Name: Florencia Moltini

Email Address: florencia@camonapp.com

Website URL: http://www.camonapp.com

eNetReality - Bringing VR Authoring Capability to Non-technical Users

Is your organization considering using VR for learning and assessment?

VR assessments help give an accurate reflection of an individual’s competency in performing certain tasks. This is particularly true for vocational assessments, where getting an accurate representation of someone’s in-the-field knowledge is essential.

The eNetReality VR authoring tool has been developed to give non-technical users the ability to create their own VR assessments with no coding required.

eNetReality™ gives you everything you need to create and deliver VR learning and assessment experiences for your workforce.

You can upskill your learners by placing them inside the simulated environment you have created enabling a fully-immersive experience of a 360° environment they can interact with.

More Information:

See eNetReality at the VR/ARVR Global Summit ONLINE Sept 30-Oct 2

Or visit www.enetreality.com and sign up for a FREE 14-day trial

Day 2: Lenovo is inviting you to learn more about ThinkReality at VR/AR Global Summit ONLINE

Lenovo is extremely excited to share the ThinkReality story during the VR/AR Global Summit today!

Please join Lenovo at the Summit to learn more about how the power of augmented and virtual reality in this new world can help drive your business in an ever changing environment.

Lenovo’s ThinkReality solutions for AR and VR make it easier than ever for enterprises to deploy these solutions and at scale to quickly derive business value out of AR and VR. 

We invite you to meet 1:1 with a ThinkReality Specialist or check out Lenovo offerings in the Lenovo virtual booth.

Stop by – you’ll like what you hear and see. 

See you soon!

Login to our Summit here

Check out these top companies from Korea in our Online Expo during VR/AR Global Summit ONLINE #VRARgs

Join us in the Korea GCA virtual pavilion for K-VR/AR companies at VR/AR Global Summit ONLINE Sept 30-Oct 2

Login / Tickets here

Korean companies are eager to captivate you with their innovative techs and products providing world-class experiences even in the virtual booth.

New Technology, New Contents! is coming up!!

Gyeonggi Content Agency(GCA) is excited to introduce 10 Korean prospective and immersive companies at GCA Pavilion. 

The delegation consists of companies in:

• Music meets VR/AR : Studio VR and EmotionWave

• Education meets VR/AR : RealWith, WithPlus, and YouNeedCharacter

• High Tech VR/AR : AlphaCircle, Deep.Fine, and The Coder

• City Tour with VR/AR : Momosix and ARLO

Please note that every day at 10am EST these companies will pitch their services, products, and company.

You are welcomed at any time to Korean virtual booth to hear our immersive stories, services, and products.

Our future-bright companies are eager to develop the businesses advanced with you.

Login / Tickets here

Mass Virtual Receives $59 Million, Five-Year USAF Contract

Mass Virtual has been awarded a five-year, $59 million firm-fixed-price requirements contract to provide virtual training in partnership with the USAF Integrated Technology Platform (ITP). The first orders in the amount of $8.1 million are scheduled to be completed by end of FY 2021.

The Mass Virtual team is thrilled to continue innovating and supporting the Air Force vision for virtual, augmented and mixed reality with its Virtual Hangar™ enterprise platform, delivering vital training on more than 20 aircraft platforms to our Nation’s warfighters stationed around the world.

Mass Virtual was awarded an Other Transaction Authority agreement for Prototype on September 20, 2020 as a result of a Pitch Day at the Advanced Technology and Training Center in Warner Robins, GA. This contract is the result of a sole source award to that OTA and will provide for virtual aircraft real-time task manual instruction, simulating real workspaces for occupational safety and health, educational and training purposes throughout the Air Force.

For information about Mass Virtual or to learn more about joining our team, please visit us at www.massvirtual.com.

Contact:

Name: John Brooks

Email Address: admin@massvirtual.com

Website URL: http://www.massvirtual.com

HP announces the new Reverb G2 Omnicept Edition as ‘most intelligent headset’ at our VR/AR Global Summit ONLINE!

This new VR headset enables a new way to live and work. HP has paired their innovative HP Reverb G2 design with a state-of-the-art sensor system that measures muscle movement, gaze, pupil size and pulse that enhance the human experience by better recognizing user interaction with Eye Tracking, Face Tracking, Heartbeat Sensor, and the highest resolution vr headset. HP reverb G2 omnicept edition.

Our VR/AR Global Summit ONLINE continues until Oct 2, and you can see more, and meet with HP specialists inside HP’s virtual booth by logging into our event here

Special Programming inside the UK Trade Virtual Booth Pavilion

Immersive companies in the UK combine unparalleled creative skills with tech excellence to generate world-class experiences.

The UK’s Department for International Trade is proud to showcase 10 of Great Britain’s ground- breaking companies in the The UK’s Department for International Trade virtual booth at the VR/AR Global Summit ONLINE Sept 30-Oct 2.

Get tickets here

Here’s the special schedule of events inside the UK Trade booth!

WEDNESDAY, 30th SEPTEMBER

4:30-5:30pm BST / 8:30-9:30am PDT       

INDE--- AR Systems that Inspire, Entertain, & Inform

INDE is an industry leader in augmented reality and the singular choice for companies and institutions that want to change how they communicate with the world.  A full-service company, INDE specialises in comprehensive end-to-end project development of our custom and ready-made AR design solutions, including content, software and hardware, installation, and support.  Visit the UK virtual booth to see some of INDE's AR systems for such partners and clients as Universal Studios for American Express, National Geographic, Adidas, PizzaHut at the Superbowl, Pikachu and Warner Bros., and Elvis.

6:00-7:00pm BST/10:00-11:00am PDT  

Masters of Pie - Native Immersive Collaboration

A London-based scale-up technology company, Masters of Pie develops software to enable immersive collaboration. Join Masters of Pie on the UK virtual booth as the company showcases Radical, the platform SDK that integrates natively into existing platforms to enable seamless and secure sharing in real-time of complex 2D and 3D data across AR, VR, Desktop & Mobile devices.

7:30pm-8:30pm BST/11:30-12:30pm PDT       

Electric Skies Presents Its Latest Experience, "Glimpse" 

Michael O'Connor is an XR creator and founder of immersive storytelling companies Electric Skies and Mr Kite. His upcoming experience 'Glimpse' stars Taron Egerton (Rocketman, Kingsman) and Lucy Boynton (Bohemian Rhapsody, Faithfull) and is co-written and co-directed with Academy Award winner and Mr Kite co-founder Benjamin Cleary.

 THURSDAY, 1st OCTOBER

4:30-5:30pm BST / 8:30-9:30am PDT

Immersive—Creating World-Class Experiences

Immersive is an interdisciplinary creative studio with a global team of visual storytellers and creative technologists.  Founded by creative visionary John Munro in 2004, the studio has a reputation for developing the use of new technologies to expand the art of immersive storytelling.  From immersive installations and exhibitions, VR and AR productions to opening ceremonies, live-events and brand campaigns.  Join Immersive on the UK booth to see some of our world-first experiences that amaze and inspire audiences across the globe.

6:00-7:00pm BST/10:00-11:00am PDT  

Does Depth Perception Matter in AR--- How VividQ and Arm Collaboration Brings Holographic Display to AR Wearables.

Holographic display, capable of projecting multiple depth planes in AR, is a new and coming 3D projection technology. It can now be integrated across mobile AR devices, thanks to VividQ’s compatibility with Arm Mali GPUs. This talk will discuss the importance of depth perception in AR experiences and computational challenges of 3D holographic displays.

7:30pm-8:30pm BST/11:30-12:30pm PDT       

Skignz--- Advances in Precise Location AR

Skignz is the global leader in ‘Precise Location Augmented Reality’ for any SMART Phone App that utilises location services.  CEO Si Brown shows how skignz can help users find people, places & things, anywhere on the planet in real-time and showcases its latest project with LNER helping the Rail Industry in London. 

FRIDAY, 2ND OCTOBER

4:30-5:30pm BST / 8:30-9:30am PDT

Igloo Vision Launches New Igloo Immersive Media Player 

Igloo Vision has launched the Igloo Immersive Media Player (IMP), a brand-new product that enables any organisation to transform any room or office space into an immersive workspace. This new innovation packages all of Igloo’s powerful Shared VR technology into a sleek, sophisticated, standalone unit. It is ideal for customers who want to use Igloo’s core technology to create their own bespoke shared immersive spaces without the limitations of traditional audio-visual (AV) media servers.

6:00-7:00pm BST/10:00-11:00am PDT  

Satore Studio - Advancing Virtual Production and Immersive

Building on their Summit talk, Satore Studio will showcase the company’s advances within virtual production where the studio spent a month doing demos and tests for the TV and Film industry using a 20 metre wide and 4 metre high screen.  This builds on years of work exploring the creative uses of immersive technology within music, performance, and fashion.  Join Satore Studio as they share a behind the scenes video of their most recent work.

7:30pm-8:30pm BST/11:30-12:30pm PDT       

How VR Can Accelerate and Embellish the Design Process

PriestmanGoode is a global design company that specialises in aviation, transport, infrastructure, hospitality, and product design.  The company’s purpose lies in designing a better, more sustainable future. People-centric to the core, PriestmanGoode has been improving and transforming everyday experiences for millions of people around the world for over thirty years.  Come on a journey with PriestmanGoode to understand how VR can accelerate and support design innovation at key points in the process and preview an airline cabin of the future, "Pure Skies" in VR.

Get tickets here

We start this Wed, Sept 30th! Here are the Program highlights for our VR/AR Global Summit ONLINE Sept 30-Oct 2

Join us this Wed for the largest immersive tech event in the world to grow your knowledge, connections, and business! Our online event platform enables you to interact with all the 200+ speakers, exhibitors, sponsors, and 1000s of attendees! What's more, during our famous Speed Dating, you'll be matched with other executives!

See below for the Program highlights. We recommend the HP announcement, Tutankhamun, the front line of the George Floyd Protests, making Iron Man a Reality, Sports and Entertainment with PGA/Verizon/Sony, Innovation for Education with the Mexican University that just opened the biggest education VR center in the world, State of the Nation in XR in Advertising and Marketing, LBE in a New World, Bridgestone and Lenovo, Microsoft Sessions, XR Jobs, and Women's Summit, to pick a few, from over 100 sessions.

Networking Opportunities

• Group networking sessions for Aerospace, AEC, Advertising, Education, Energy, Defense, Enterprise, Entrepreneurship & Venture Financing, Healthcare, Sports, Safety & Security, Retail, LBE, Storytelling, Training, Travel, Universities & Colleges, and much more! Check Schedule here

• Speed Dating so you can network 1-on-1 with people that match your profile and interests!

• Special Events: XR Jobs, Women's Summit, and more!

• Online Expo with over 50 companies

• Social Events

Enterprise Program Highlights

• HP Keynote Announcement: Driving the Next Evolution of VR

• Scaling Enterprise AR and VR Solutions: A “Fireside-Chat” with Lenovo and Bridgestone.

• The New Golden Age of Insight by Elizabeth Baron, Unity

• Microsoft presents: How Hololens Has Changed the Training Landscape

• Southern Company Presents: Narrative VR Experiences for the Enterprise

• Creating a Roadmap for Building, Scaling & Integrating a VR Training Program into Your Enterprise 

• HP Presents: New VR Innovation Panel

• Microsoft presents: Mixed Reality Applied to Manufacturing

• Foundry 45 presents: Enterprise VR Training in the New Normal 

• Microsoft presents: Developing Software in a New Ecosystem

• Other Featured Speakers: Ronan Kelly of Pfizer, Brian Parzer of Lufthansa Cargo, Michael Spiess of SAP, Anthony Del Bart of BP, Sanjay Jhaware of RealWear, Alvin Graylin of HTC Vive, Ray Deatherage of Gas Technology Institute, Sachin Jain of De Beers Group, Steve Sullivan of Microsoft's Mixed Reality Capture Studios

Healthcare Program Highlights

• The Future of Immersive Medical Education in Austere Environments by Shawna Padnya of International Institute for Astronautical Sciences (IIAS)

• Demonstration of ROI in Healthcare by Dr Danny Goel of Precision OS

• Ready Nurse One: Adapting to Healthcare Training Needs During COVID

• Development Life Cycle of Healthcare XR by Dr Sana Farid of Munfarid

• Medical Think Tank

• Other Featured Speakers: Dr Nevil Chimon of 4DMED, Dr Ellen Wang of Stanford's Children's Hospital, Robert C. Ferguson of Michigan Medicine, Simon Gale of Swedish Health Services, Randy Huzinec of UPMC

Safety & Security Program Highlights

• Planning to Succeed: Safely Deploying Your XR Strategy in a Post Covid-19 World

• Wearable Equipment Safety & world's first standard for VR AR equipment

• Featured Speakers: Ibrahim Jilani of UL, Amy Hedrick of Cleanbox, Evonne Henning of Playable Agency, Anselm Hook of Mozilla, Greg Fodor of Jel.app, Blerime Topalli of CubeXR

Defense Program Highlights

• Designing for AR for the Consumer & Military by Sarah Garvis of Northrop Grumman

• Life after the demo with the General: Addressing Hurdles to Implementing Your XR Solution to Your Military Customer.

• XR Use Cases in National Security and How to Sell Tech to the US Government by Graham Plaster of Intelligence Community

• Other Featured Speakers: Heidi Buck of US Dept of Defense, Randy Brown, VP, ARA Virtual Heroes, Jordan Higgins of U.Group, John Burwell of Varjo, Aaron Ydenberg of IDEaS

Storytelling Program Highlights

• From the Front Lines of the George Floyd Protests

• Performative-R: A New Technique of Storytelling by Tupac Martir of Satore Studios

• The Art of Cross-Platform Immersive by Paul Raphaël of Felix & Paul Studios

• Holographic WebAR: The New Frontier Of Brand Storytelling

• Building a Shared Sense of Humanity with Volumetric Video by Sarah Vick of Intel Studios

• Producing in XR: How to Create Unique Stories for Immersive Audiences

• OVR presents: Combining the Power of Scent

• AMPD presents: A New Paradigm of Creativity - How VR and other virtual production technologies are revolutionizing movie making

• To Emmy or Not To Emmy

• Virtual Concerts

• Tutankhamun: Enter The Tomb

Education Program Highlights

• Innovation for Education. Presentation on the largest Education VR Center in the World by Emmanuel Carrillo of UTR

• The Immersive Learning Explosion in Future Education by David Moreno of Virtulware and Carlos Ochoa, VRARA Co-Chair

• Equity and Access to Immersive Technology in Education 

• The Power of Students by Julie Smithson, Karen Alexander

• XR Design for Children and Youth by Paula MacDowell of University of Saskatchewan

• Featured Speakers: Kathryn Brillhart of USC, Mike McCready of Lethbridge College, Chelu Martín of IE Business School, Charlie Fink of Chapman University, Cassondra Eng of CMU

GET TICKETS

THANK YOU to our Sponsors!

Join us for free for XR Jobs sessions during the VR/AR Global Summit ONLINE on Oct 1

Join us on Oct 1st during the VR/AR Global Summit ONLINE (which is Sept 30-Oct 2) for a series of Question & Answer sessions on accelerating your career in XR. Throughout the sessions commonly asked questions around how to get started, recruiting tips, technical roles, non-technical roles, funding your projects, remote roles and more will be answered by people who have navigated these issues and can guide based on their experiences.

XR Jobs Program Highlights

• How to Get Started in XR Join our XR Jobs Presentation Series with YYoni Koenig, Steve Lukas, Neilda Pacquing

• How to Find Funding for Your XR Project Join our XR Jobs Presentation Series with Linda Seilheim, Tipatat Chennavasin, Shelley Coultish

• Tips Direct from the Recruiters Join our XR Jobs Presentation Series with Niccole Minka, Cathy Kita, David Martin

• Non-Technical Roles Join our XR Jobs Presentation Series with Jennifer Rogers, Christian Mai, Emily Cooper

• Advancing in your Career: how to keep learning, getting promoted, stay connected Join our XR Jobs Presentation Series with Adaora Udoji, Ferhan Ozkan, Ishita Kapur

• Start-Up, Big Company, Consulting/Freelance? Join our XR Jobs Presentation Series with Andre Elijah, Laura Mingail, Fifer Garbesi. Moderated by Joanna Popper

• XR Jobs Networking Session Join our XR Jobs Networking Event and be paired with great people in the industry!

Tickets

XR Jobs sessions are free for the first 100 people to register. Get the XR Jobs ticket if you want to attend these sessions only.

To get access to everything during the Summit (including access to XR Jobs, all Keynotes, Speakers, Sessions, Online Expo, Group Networking, Speed Dating, Social events, and selected recordings, get the All Access ticket.

GET TICKET FOR XR JOBS ONLY: $0.00

GET ALL ACCESS TICKET: $44-$55

Thank you VR/AR Global Summit ONLINE Sponsors!

Press Release: HP, Lenovo, Microsoft, to take the stage at the VR/AR Global Summit ONLINE Conference+Expo Sept 30-Oct 2

The VR/AR Association (VRARA) will host the VR/AR Global Summit ONLINE on Sept 30 - Oct 2, 2020, bringing together global leaders applying augmented reality and virtual reality technologies in enterprise, healthcare, age tech, education remote collaboration, retail & e-commerce and more.

PALO ALTO, CALIF. (PRWEB) SEPTEMBER 28, 2020

After organizing the VR/AR Global Summit ONLINE in June to help the industry move forward, with a turnout of over 11,000 attending live, the largest global ecosystem of VR/AR companies, brands, and professionals is going virtual again.

The theme of the fall summit is “adaptability,” and it will showcase how companies are really embracing new technologies to keep business moving.

In addition to new product announcements by HP and others, we will have 200+ Speakers, Exhibitors, Brands (including Bridgestone, BP, Lufthansa Cargo, Pfizer, PGA Tour, Southern Co, Sony Pictures), sessions on enterprise, safety, health, diversity & inclusion, defense & aerospace, equity and access to education, and so much more!

“The VR/AR Global Summit connects the global VR community and we appreciate the association for organizing such a terrific event with key players in the industry, and giving us an opportunity to be part of these important conversations. HP believes in the power of immersive technology to improve people's lives and we are excited to share and discuss how our engineers are innovating for the future.” – HP VR Team

Plus, we will have 1000s of 1-on-1 interactive meets as part of our famous Speed Dating. Our online events platform uses a special networking feature that will match and connect you with other executives and give you 5 minutes to connect 1-on-1 on video where you can preview each other's credentials, bio, and talk business!

“The VR/AR Global Summit prides itself on bringing together a well-curated program that encompasses all aspects of VR and AR in the industry. From changing the world with VR for Good, to bringing culture and tourist sites to homes, training astronauts, producing immersive festivals, enhancing work at home experiences and so much more, the Summit really offers an in-depth look at this important industry,” says Nathan Pettyjohn, President of the VR/AR Association. “Now, more than ever, in this new world, the theme of “adaptability,” and the role that immersive technology plays, VR and AR are important technologies to adapt for everyone. The Summit brings together all of these assets in an engaging, entertaining and informative show. We are proud to bring this event to the global stage.”

The VR/AR Global Summit will feature dynamic keynotes, industry tracks, a startup pitchfest, demos, exhibits, networking and amazing VIP events. It will showcase the best that the industry has to offer.

Tickets are now on sale for the event - Get tickets here https://hopin.to/events/vr-ar-global-summit-online-conference-expo

To learn more about the VR/AR Global Summit see http://www.vrarglobalsummit.com

Contact:
Anne-Marie Enns
VR/AR Global Summit, Executive Producer
Am@thevrara.com

Kris Kolo
Global Executive Director, VR/AR Association (VRARA)
Kris@thevrara.com

About VR/AR Association (VRARA)

The VR/AR Association (VRARA) is an international organization designed to foster collaboration between innovative companies and people in the VR and AR ecosystem that accelerates growth, fosters research and education, helps develop industry standards, connects member organizations and promotes the services of member companies.

About VR/AR Global Summit

The summit is a content-driven VR / AR show, featuring important conversations, talks, exhibits, and events led by globally leading companies and organizations, who are sharing practical and valuable real-use cases from the immersive industry. Our Summit is now the largest immersive tech event in the world. Our last online summit in June had almost 12,000 attending live!

EDUCATION Program Recommendations for our VR/AR Global Summit ONLINE Sept 30-Oct 2

Here are some of the Sessions, Speakers, and Exhibitors related to EDUCATION during our VR/AR Global Summit ONLINE Sept 30-Oct 2.

Education Program Highlights

• HP Keynote Announcement: Driving the Next Evolution of VR

• The Immersive Learning Explosion in Future Education

• Building Self-Efficacy in Dementia Care Through Immersive Education - we'll talk about the platform and what makes it unique, as well as the goals and objectives for the project.

• Equity and Access to Immersive Technology in Education - The importance of access and equity to XR in underserved school and minority districts & XR Opportunities for BIPOC EdTech Professionals

• HP Presents: New VR Innovation Panel

• The Power of Students - Join this engaging panel presented by the VRARA Student Committee and Mentors, organized by Carlos Ochoa, Julie Smithson, Karen Alexander

• Demonstration of Return on Investment in Healthcare Education: Research - A review education using VR and several hiqh quality and randomized controlled trials demonstrating the utility of Virtual education in Healthcare.

• Presentation on the largest Education VR Center in the World!

• XR Design for Children and Youth

• Speed Dating so you can network 1-on-1 with people that match your profile and interests!

• Group networking sessions for like-minded folks

• See Schedule here

Featured Speakers

• Emmanuel Carrillo, Chancellor of Technological University El Retoño (Mexico)

• Kathryn Brillhart, Executive Director & Producer of Virtual Production at ETC - Entertainment Technology Center, USC (USA)

• Mike McCready, President's Applied Research Chair in VR/AR, Lethbridge College (Canada)

• Chelu Martín, Head of Tech Lab, IE Business School (Spain)

• Paula MacDowell, Assistant Professor, Educational Technology & Design, University of Saskatchewan (Canada)

• Charlie Fink, Adjunct Faculty, Chapman University (USA)

• Cassondra Eng, CMU (USA)

• See all speakers here

Featured Exhibitors (Virtual Booths in Online Expo)

• HP

• Lenovo

• Innovate UK booth: Reflex Arc (award-winning developers building immersive and collaborative experiences for education)

• See all exhibitors here

GET TICKETS HERE!

Cavrnus has received an Epic MegaGrant for their Spatial Collaboration Platform!

Meet Cavrnus in their Virtual Booth in the Online Expo at our VR/AR Global Summit ONLINE Sept 30-Oct 2

Cavrnus has received an Epic MegaGrant! The grant will support the development and extension of the Cavrnus platform into the Unreal Engine ecosystem. Cavrnus, combined with the power of Unreal Engine, will enable interactive experiences with subtle lighting effects including soft shadowing for area lights, true reflections and refraction, accurate self-shadowing, and interactive global illumination. This enables customers to make better decisions, more quickly, in a context approaching reality.

The Cavrnus™ Spaces spatial collaboration software platform is the industry’s most intuitive and comprehensive for enterprise XR immersion and collaboration for training, engineering, operations, planning, and selling across a wide variety of markets. Now with the incorporation of the Unreal Engine, Cavrnus RT will raise the bar significantly in terms of the amount of data in a scene, rendering quality, and delivering true representations at any scale.

For unconstrained rendering and visual quality, Unreal Engine offers a set of unique and differentiated features and capabilities such as extensible programmability as well as real-time ray tracing global illumination and ambient occlusion. The Cavrnus team, having built a world-class production visualization engine (Bunkspeed, now Solidworks Visualize), is in a unique position to maximize the capabilities of UE.

More info here