Munich, February 19th, 2024 - VRdirect, a pioneer in the Virtual Reality (VR) software sector, today unveiled an advanced AI feature within the VRdirect Studio software, setting a new standard in VR project creation. This transformative generative AI feature allows users to produce 360° images for VR projects directly within VRdirect Studio, eliminating the conventional need for camera-captured 360° scenes.
This leap forward in creative process simplification is poised to deliver substantial business impact for VRdirect customers. By significantly reducing the time and resources required to create immersive VR experiences, businesses can now even more rapidly deploy engaging VR content, enhancing customer engagement and driving increased revenue opportunities.
Transforming Ideas into Immersive Experiences
The VRdirect Studio's new "AI Background" button simplifies the creation of 360° images. Users just input a scene description – also known as prompt – and the artificial intelligence generates the image, offering five unique styles for full customization out of the box. This feature empowers creators to design 360° images that align with their project's aesthetic and objectives seamlessly.
Incorporating these images into VR scenes, along with interactive elements such as videos and buttons, creators can swiftly progress from concept to completion. This not only enhances the creative experience but also accelerates the production cycle, enabling businesses to quickly respond to market demands and customer expectations.
Value Creation for Businesses
By streamlining the content creation process, companies can focus on storytelling and immersive content strategies without the technical barriers traditionally associated with VR production. This ease of use invites a broader range of industries to explore and integrate VR solutions, from training and onboarding to showrooms and virtual tours, thereby expanding their digital presence and engagement strategies.
Moreover, this innovation allows for the cost-effective scaling of VR projects. Businesses can produce a higher volume of VR content without the need for expensive equipment or specialized skills, dramatically lowering the entry barrier for high-quality VR content production. The ability to quickly iterate and customize VR experiences enables companies to offer tailored experiences to their customers, fostering deeper connections and enhancing brand loyalty.
All these VR experiences are seamlessly accessible through a native application on the most popular VR headsets (including Meta, HTC, and Pico), in addition to iOS and Android devices, and even via any web browser. This integration ensures that scaling VR projects is more efficient and user-friendly than ever before.
A little gaze into the Future
"VRdirect's commitment to enhancing its suite of AI-powered tools underscores the company's dedication to innovation and customer success. As VR technology continues to evolve, VRdirect is at the forefront, offering solutions that not only meet the current demands of VR content creation but also anticipate future trends and opportunities." comments Dr. Rolf Illenberger, CEO of VRdirect, regarding the new function.
About VRdirect
The Munich based tech company VRdirect (www.vrdirect.com) is is a leading developer of virtual reality software, simplifying the creation and distribution of immersive VR experiences. With a focus on user-friendly solutions, VRdirect democratizes VR content creation, enabling businesses across various industries to bring their virtual visions to life effortlessly.
VRdirect enables enterprises to create VR projects without prior skills or training (think “Powerpoint for VR”) and share VR projects across a wide range of ecosystems ranging from web-browser to iOS and Android smartphones and tablets as well as VR headsets from Meta, Pico and HTC.
VRdirect supports enterprise customers along the entire process of developing and implementing global-scale VR strategies and roll-out.
For further information, please contact:
Carsten Lackner
Managing Director
carsten.lackner@vrdirect.com
www.vrdirect.com
