Scope AR Acquires Augmented Reality Toolset Company WakingApp

VRARA member company, Scope AR - pioneers of enterprise AR solutions - today announced it has acquired AR technology company, WakingApp. With the acquisition, six of WakingApp's founding members will remain with the company and the additional resources will allow Scope AR to accelerate its ability to further innovate on its leading AR knowledge platform, WorkLink.

Acquisition will accelerate continued innovation and development of company’s WorkLink platform

SAN FRANCISCO, CA – December 11, 2019Scope AR, the pioneer of enterprise-class augmented reality (AR) solutions, today announced its acquisition of WakingApp, an AR technology company based in Tel Aviv, Israel. With this acquisition, six of the founding members of the WakingApp team will remain with the company and bring additional resources and expertise for developing the next generation of Scope AR’s augmented reality knowledge platform, WorkLink.

“We’re extremely pleased with the growth we’ve seen to date of enterprises adopting AR,” said Scott Montgomerie, CEO and co-founder of Scope AR. “With that growth comes more knowledge of what our customers need to successfully build AR into their business. The WakingApp team brings a great mix of AR development experience and creative thinking to Scope AR as we continue to evolve our WorkLink platform to meet our customers’ current and future needs.”

WakingApp has a proprietary AR platform with technologies to help enterprises across industries easily create cutting-edge AR experiences. The acquisition of WakingApp by Scope AR expands the company’s resources to more rapidly deliver new functionality to its WorkLink solution and push the boundaries of what’s possible in enterprise AR as the market continues to mature. WorkLink is the industry’s only industrial AR knowledge platform to provide real-time remote assistance and access to pre-built AR work instructions simultaneously in one application to allow workers to easily access the knowledge they need. 

“We are thrilled to join the Scope AR team and become an integral part in the delivery of first-class AR solutions to enterprise organizations,” said Matan Libis, CEO of WakingApp.

 

About Scope AR

Scope AR is the pioneer of enterprise-class augmented reality solutions, delivering the industry’s leading AR knowledge platform for getting workers the knowledge they need, when they need it. The company is revolutionizing the way enterprises work and collaborate through its industrial AR platform - WorkLink - which provides real-time work instructions and live, remote assistance in a single, integrated platform. The company’s device-agnostic technology supports smartphones, tablets and wearables, making it easy for leading organizations like Unilever, Toyota, Lockheed Martin, Becton Dickinson, P&G, Siemens and others to quickly scale their use of AR to any worker. The company was founded in 2011 and is based in San Francisco with offices in Edmonton, Canada.

Contact:

Brittany Edwards
brittany@carvecom.com / 210-382-2165

The Reality Hack returns to the MIT campus January 16-20, 2020 . Application deadline extended for VRARA Members

What: MIT Reality Hack
When: January 16-20, 2020
Where: Massachusetts Institute of Technology, Cambridge MA
Cost: Free + meals provided.
Apply at https://www.mitrealityhack.com

The Reality Hack returns to the MIT campus January 16-20, 2020 to propel the potential of virtual and augmented reality with the most driven thought leaders, students, professionals, and tech lovers from around the globe.

Participants of diverse backgrounds and experience levels will form interdisciplinary teams to build a working prototype in an animated and highly focused atmosphere, competing for cash and hardware prizes from major industry sponsors.

This event provides a great opportunity for attendees to develop innovative ideas, make new connections in the industry, and build on the latest hardware and tools. No prior VR experience is required and continuous support will be available through out the hackathon.

The cost to attend is free, but spaces are running out! Apply now at https://www.mitrealityhack.com

JULABO USA, Inc. unveils its next bold move with holographic technology to change the future of the customer experience

The future comes into focus for JULABO USA, investing in a new trade show booth design with not a single physical unit in sight

Holographic technology demonstrates the company’s commitment to Industry 4.0 and its vision to change the future of the customer experience

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December 11, 2019 – Allentown, PA – Today JULABO USA, Inc. unveils its next bold move at MJBizCon in Las Vegas, NV. With not a single physical unit in sight, the company integrates holographic imagery into its booth design to project three-dimensional images of its temperature control product portfolio instead.

The projections serve not only as a catalyst to drive new traffic to the booth, but they also demonstrate JULABO USA’s forward-thinking commitment to Industry 4.0 and its decisive impact on the future of the manufacturing industry.

“Although we cater to multiple industries, our product portfolio of temperature control solutions appeals to a very niche market,” says Ralph Juchheim, President of JULABO USA. “Implementing Industry 4.0 directly into our service strategy, and now our marketing strategy, has been a great differentiator of our product and service offerings.”

This isn’t the first time JULABO has experimented with new technology. JULABO’s entry into augmented reality (AR) began with the development of LucaVision, a service solution that integrates Atheer Inc.’s award-winning AR management platform with smart glasses. Originally intended as an AR initiative to assist in product training and remote sales calls, the company soon realized the tremendous value outside of its internal use and benefit. “LucaVision has become a platform that promises to transform our customer experience entirely,” explained Dirk Frese, VP of Marketing, Sales and Service for JULABO USA. “From installation to remote service repair, augmented reality has the power to drastically decrease customer application downtimes and our environmental footprint. This is a transformational opportunity for enterprise, and we wanted to embody that in our trade show design.”

Businesses are continuing to recognize the huge opportunities of growth offered by digitalization and interconnectedness, which became widely known in 2011 as the next industrial revolution to describe the integration of communication technology in industrial manufacturing. “We are using the holograms as a communications platform, and we hope to increase customer loyalty through our innovative product offerings,” continued Frese.

The holographic technology is made possible by HYPERVSN, incorporating multiple HYPERVSN Solo devices, each consisting of four LED rays that create a 3D holographic image when rotating. Visit julabo.us for more information.


About JULABO USA

JULABO USA is the leader in highly dynamic and precise temperature control solutions for applications in science, research, laboratories and industry. Products include refrigerated circulators, heated circulators, temperature control systems, recirculating chillers, water baths, flow-through coolers, viscometer baths, sous vide cooking solutions and various accessories.


Contacts:

JULABO USA

Tricia Bowman

Marketing Team

P: 800.458.5226 x1319

E: tricia.bowman@julabo.us

VRARA's Board of Advisors, Cathy Hackl, Named Top Voice in Tech by LinkedIn for 2nd Year in a Row. Plus, RSVP for a video call with Cathy!

We will discuss Cathy’s inspiration and journey to date, along with vision for the future

Hackl is one of the Top Women Working in the Augmented Reality & Virtual Reality Industry

NEW YORK, Dec. 4, 2019 /PRNewswire/ -- Futurist, author, and keynote speaker, Cathy Hackl, has been named one of the Top Voices in Technology in 2019 by LinkedIn. It is the highest honor a content creator can receive on the platform, and only 346 individuals out of more than 260 million users made the list. 

"Everyday, more than 2 million posts stream through the LinkedIn feed. That's a lot of great conversations happening — and our LinkedIn Editors team set out to uncover some of the best professionals igniting those exchanges. The result is our 2019 #LinkedInTopVoices list," wrote Laura Lorenzetti Soper, Senior Editor, Special Projects at LinkedIn.

To find the top voices on the platform globally, LinkedIn used a combination of quantitative and qualitative signals, starting with a custom algorithm from their LinkedIn Data Science team and then curated by their LinkedIn Editors.

"As part of the AR, VR, and Spatial Computing industry, I'm honored to be one of the top voices in tech on LinkedIn," highlighted Hackl. "Latina women hold only 5% of STEM jobs, so I'm hoping to inspire more women and minorities to pursue a career in technology."

According to LinkedIn, Hackl's updates give a glimpse into the future. Whether it's covering the convergence of virtual reality and augmented realitytransforming the physical into the digital or the intersection of art and technology, from her unique vantage point she continues to spark dialogues around the next big technology trends and all things AR, including virtual beings like Lil Miquela, Alexa and Mica, as well as the convergence of AI, AR, 5G and quantum computing. Follow Cathy Hackl on LinkedIn at linkedin.com/in/cathyhackl or visit cathyhackl.com.

About Cathy Hackl 
Cathy Hackl is one of the most sought-after keynote technology speakers in the world. Considered one of the top women in augmented reality, virtual reality, spatial computing, and innovation, she works at the intersection of future technology, strategy, and storytelling, engaging audiences across the globe and across industries.

She's spoken in more than 12 countries, including memorable talks at Twitter's HQ in San Francisco, Facebook's HQ in Menlo Park, and Sony's HQ in San Diego.

Media contact:
Cathy Hackl
230410@email4pr.com
678-913-8133

Recap of our VRARA Philadelphia Chapter Event

The VR/AR Association Philadelphia Chapter Event was a great success!!

Valentina from NightKitchen demonstrates on a Google cardboard, Travis demonstrates his senior project, Cookin’ With Cannibals, and Alex from the UPenn VR Neurology Lab demos his recent VR studies.

Arun Ramakrishnan from Drexel College of Nursing and Health professions discussing the global VR-enabled symposium DICATS, Alex Miller from University of Pennsylvania Nurology VR Lab presents his recent experiments, and Nick Jushchyshyn, Program Director for the Immersive Media program at Drexel University discusses the ROI of immersive Media

Huge thanks to Drexel University especially Nick Jushchyshyn, for providing the venue.

Contact Michael Chapman <philadelphia@thevrara.com> to get involved!

Augmented Reality Enters the Mainstream - Download Market Brief from Nielsen

Augmented reality (AR), the mixing of virtual objects with the real world, exploded in popularity over the past five years, going from science fiction to something used by over 1B people in 2018. The July 2016 launch of Pokémon GO was a watershed moment for AR and introduced millions to the technology. Meanwhile, the steady growth of social apps like Snapchat, Instagram and TikTok has further expanded the reach of AR thanks to features like selfie filters (e.g., making users look like a dog).

AR has gone from being a fun diversion to a core element in a wider range of apps. Google Maps and Amazon both have AR features to enhance the user experience.

It is becoming essential for brands to have an AR strategy since using it is becoming second-nature to mainstream audiences. Users tend to be affluent and tech-savvy millennials and Gen Zers. Brands who ignore AR risk falling behind competitors who take advantage of a technology that is capturing imaginations.

Findings in the market brief include:

  • AR is synonymous with sharing selfies on social media, and 3 in 5 (63%) AR users regularly utilize effects that alter their appearance or the appearance of others.

  • AR advertising has ample room for growth, as only 2 in 5 users regularly see branded AR content.

  • AR users earn an average annual income of $63K and 68% of the audience is under the age of 35.

Download here https://www.superdataresearch.com/augmented-reality-enters-the-mainstream/

Orange Coast College (OCC) in Southern California VR/AR program of study

When it comes to Virtual and Augmented Reality (VR/AR), the possibilities are endless. With VRARA member Orange Coast College (OCC) in Southern California, coalescing these possibilities into high-wage, high-growth careers is now a reality. Guided by the expert instruction of Scott Broberg and Matt Newman, and under the direction of Career Education Dean, Lisa Knupple, OCC's VR/AR program of study culminates in a Certificate of Achievement. Students gain entry-level skills to enter the growing field of immersive media. Says Broberg, in a recent issue OCC Magazine, "This is the perfect time for our students to go through a program like this and get out into the industry." Access to the full article is here and for more info email
Amy Kaufman
orange@thevrara.com

Minsar secures 3M€ in Seed Fundraising (Europe)

Paris, France, November 27th, 2019 – Minsar by Opuscope is pleased to announce it has successfully closed its 3M€ Seed Funding round with Bievre Epargne, a year after Minsar's initial release. "This fundraising round is the conclusion of a year iterating with close partners and early customers", exclaimed Soraya Jaber, CEO & co-founder of Opuscope. "We are now well on our path to developing the platform creators and designers will use to build and distribute AR/VR content for a billion users".

minsar augmented reality

Opuscope was founded in 2016 by Soraya Jaber (CEO) and Thomas Nigro (CTO), when they were 20 and 19 years old, because of their shared mutual passion for creativity, art and technology, and the desire to accelerate the transition to spatial computing technologies. AR & VR technologies are being used more and more every year and have a huge potential for many sectors such as retail, marketing, tourism, education, industry, health and more. Content creators today are challenged by a world where there is an increasing demand for AR & VR

Augmented Reality minsar

experiences, but the technical complexity behind them leaves creators with little time and resources to fulfil this demand. Opuscope has solved these technical complexities by building Minsar: A code-free platform for the creation and distribution of VR & AR experiences. Minsar allows creative professionals to build, distribute, and collaborate on AR & VR experiences directly through their 3D headset, tablet, or smartphone. Minsar is one of the first cross-platform and fully integrated content management system that aims to make the creation and distribution of mixed reality experiences accessible to all. The platform is currently available on HoloLens, Magic Leap, Android, and iOS devices.

Thomas Nigro, CTO & Co-Founder of Opuscope explains "This round of fundraising will allow us to significantly expand the Minsar platforms with new features aimed at designers, creators and publishers, launch Minsar on new hardware platforms, and eventually contribute to making Europe a leader in the next generation of computing." In 2017, Opuscope raised a total of €750k in a pre-seed round and won the first round of the Independent Creator Program organized by Magic Leap in 2019, with a significant amount of money. Bièvre Epargne is a Specialized Professional Investment Fund which shares its network and expertise with companies in the health and digital sectors in order to accelerate their growth.

Contact:

Soraya Jaber

CEO & Co-Founder

soraya@opuscope.com

+33.6.88.34.61.41

Get Featured in "Top Israeli VR/AR Companies Changing the World" Israel VR/AR Ecosystem Report! (Sponsored by Siemens)

To get featured email info@thevrara.com with information about your company/organization

There is no cost to you! Thanks to do the sponsorship from Siemens.

The VR/AR Association (VRARA)  is producing an industry report on the country's VR/AR ecosystem to promote Israeli companies and organizations involved with immersive technologies and media.

The report will specifically highlight the following:

  • Size of the market

  • Number of relevant companies in region

  • Company info (size: number of employees, revenue; vertical, customers)

  • Reasons why company is based in the region

  • Needs and hopes from and for the regional ecosystem

The report will be promoted via VRARA channels and our partners, which includes: 
Our global newsletter to 27.000 emails, on our website (20.000 unique visitors per month), and social media (1M user reach), over 70 events around the world.

The report will include companies and organizations, including:

A message from the report sponsor, Siemens,

VR and AR are part of the natural progression of visualization technology. They complement and enhance Siemens Digital Industries Software’s Digital Twin offering, and offer our customers a way to better understand and interact with complex products and production systems.

We have dedicated development groups in our R&D center in Israel which research and validate use cases for manufacturing scenarios and develop appropriate solutions to support them. We also collaborate with leading startups from the rapidly growing eco system in Israel that specialize in AR and VR tech in order to connect and enhance the value we can bring to our customers.

See our other Publications here

VR/AR Association Madrid Chapter's Roundtable of VR in Education

This weekend the VRAR Association Madrid Chapter participated in the VRDayMadrid 2019, an event organized by xRWorldMadrid, and supported by VR/AR Association, Samsung, Talent Garden and RealoVirtual. 

As one of the world’s referenced VR/AR live events, the VRDay draws industry experts from many verticals and enthusiasts from companies and universities to explore the latest advancements, knowledge and prototypes in VR/AR technology. 

During the complete Saturday, more than 200 attendants, 20+ speakers, 10+ exhibitors, 5 thematic round tables, 2 workshops and 2 masterclasses and an amazing demo zone with more than 10 VRAR experiences and a live performance, 2019 was the biggest year yet (according the organization).

The VRARA was represented by the Chapter President and Co-Chair of Education Committee, Carlos J. Ochoa and 4 of our most relevant Spanish members and executives from: Seabery, Virtualware, participating in the Industry panel, Visyon presenting the Masterclass ElCano360 and ONE digital consulting in the Education and Training panel. 

We were invited to participate in the Roundtable of VR in Education, to talk about future scenarios of "Training of Educators of the Future". An excellent panel of experts with the participation of Chelu Martin from the IE Business School, Gonzalo Mariscal from XRLab of the European University, Carlos J. Ochoa of VR/AR Association and ONE Digital Consulting and the and moderated by Marco Antonio Fernández of Butic the New School .

It was a very special opportunity to contrast the state of VR / AR in Education, from different points of view: University labs, teachers and industry. This allowed us contrasting realities materialized in ongoing projects, and new challenges that are drawn on a very attractive and exciting horizon. We had the opportunity to present the Association Ecosystem and in particular, the activities of the Education Committee, the White Paper of VR in Education and the VR/AR in Education Survey.

I want to express my gratitude to the organization and their team, for the excellent work done hanging the "Sold Out" sign for several weeks before.

 “Attending VRDayMadrid was a great opportunity to showcase the strength of the VR/AR ecosystem, and the incredible talent at work, case studies and projection from our members and share experiences and opportunities with other local companies and institutions.” Carlos J. Ochoa, Chapter President of the VRAR Association Madrid Chapter.



Call for Participation in the Portugal Ecosystem Report

If interested to get featured or to sponsor, email portugal@thevrara.com

The VR/AR Association (VRARA) Portugal Chapter is producing an industry report on the country's VR/AR ecosystem to promote Portuguese companies and organizations involved with immersive technologies and media.


The report will specifically highlight the following:

  • Size of the market

  • Number of relevant companies in region

  • Company info (size: number of employees, revenue; vertical, customers)

  • Reasons why company is based in the region

  • Needs and hopes from and for the regional ecosystem

Our report will be promoted via VRARA channels and our partners, which includes: 
Our global newsletter to 27.000 emails, on our website (20.000 unique visitors per month), and social media (1M user reach), over 70 events around the world.

See examples of our publications here:

If interested to get featured or to sponsor, email portugal@thevrara.com

Kickstart the new year by enrolling in our online courses for Producing VR/AR Experiences, Developing with Unity, Sound Design for Immersive Media, and VR/AR Professional Certificate!

Kickstart the new year by enrolling in online courses that will give you confidence and skills to elevate your career. With low prices and a flexible online format, Columbia College Chicago Online makes it easier than ever to go back to school on a busy schedule.

Reserve your spot today for 8-week courses and professional certificates specializing in augmented and virtual reality. Next term begins January 13.

As an official partner of the VRARA, Columbia Online offers our members 10% off any course or professional certificate. Choose between popular programs like: 

Columbia Online students enjoy the benefits of: 

  • Individual Learning Opportunities: Courses and certificates are 100% online and designed to be flexible for working professionals. 

  • Team Learning Experiences: Enroll a group of your coworkers as a cohort to develop technical skills and problem-solve while creating new solutions within your organization. 

  • Teaching Opportunities: Turn your expertise into an in-demand online course. Network with our team of instructional designers to explore course development opportunities. 

  • Corporate/Group Discounts: Partners of Columbia Online are eligible for a tuition discount for our courses and certificates. Contact Danielle Rauser at drauser@colum.edu for more information about our partnership program.

Engineering & Computer Simulations Upgrades Logistics Training Applications for U.S. Air Force Expeditionary Operations School

Nov. 2019: Orlando, FL – Engineering & Computer Simulations (ECS) is working with the U.S. Air Force to modernize and advance the use of innovation and emerging educational technologies for its training programs at the Expeditionary Operations School (EOS) at JB Dix/McGuire/Lakehurst. These modernizations will allow Airmen to safely prepare for in-garrison and deployment operations. Current projects include applications, courseware, and simulation that directly support the Air Force’s combat support mission in the full range of expeditionary operations, including deployment planning, logistics readiness, air transportation, maintenance, and command and control. In addition, ECS is under contract to develop new simulation and application projects which will continue to evolve the logistics and aviation industry. Shane Taber, ECS Vice President/Development Director oversees the EOS project with Joe Neubauer serving as the Project Manager and Subject Matter Expert.

Through its EOS contract, ECS is developing animated models of relevant equipment and environments that mirror real-world operations in the academic environment. The overall goal for this training is to provide a controlled environment that simulates the logistics settings and aviation equipment to effectively prepare trainees for real-world situations while ensuring the training objectives are met.

Taber states: “We are proud to provide critical support for the EOS in their effort to modernize and advance the use of innovation and emerging educational technologies in the development of their training programs. This allows ECS to develop relevant equipment and environments that mirror dangerous situations in an academic environment. Our priority is help prepare our Airmen to remain safe and unharmed in these hazardous conditions.”

While the EOS projects are in various stages of their lifecycle, the ECS team continues to maintain, upgrade, and improve capabilities through constant communication with the EOS to ensure that the latest technology and equipment are integrated into the simulators. Current projects include Aerial Port Expeditor, Installation Deployment Officer, Air Mobility Command & Control, Pallet Build-Up, Air Terminal Operations Center, Passenger Service, Unit Deployment Manager, and a Customer Service course, as well as Center-of-Balance and Cargo Restraint applications. New projects, including the Aviation Resource Management and Joint Inspection simulators, are in the early stages of development and are projected to be released in 2020.

Neubauer adds: “These EOS projects are primarily centered around operations within the DOD logistics community; however, the projects demonstrate the capability to provide an immersive training tool that could be used in practically any industry that has an appetite for training and simulation. What makes these projects unique is the use of the latest technology to develop the applications and the tools and equipment within the simulators. Constant upgrades allow the EOS to communicate the latest technological advancements being used within DOD logistics for inclusion into the projects.
Current simulation projects will be available for demonstration on-site at the Interservice/Industry Training, Simulation and Education Conference (I/ITSEC) in Orlando on December 2-5.

About ECS
ECS is an award-winning global training and technology solutions company, headquartered in Orlando, Florida with operations in Huntsville, Alabama; Washington D.C.; and San Antonio, Texas. An industry innovator with a vast portfolio of training programs, ECS is a trusted provider of training, maintaining, and sustaining military service members and first responders around the world.

Contact:

Lynne Garrow

lynne@mycapitalcommunications.com

www.ecsorl.com

AR platform oculavis SHARE wins the European scale up award of EIT Digital Accelerator

oculavis GmbH, headquartered in Aachen, Germany, was named the best scale-up of the year in the Digital Industry category in Brussels on November 7, 2019. The award is presented by the European Union as part of the EIT Digital innovation program for the sixth time in succession and honors digital innovations from Europe that have the potential to scale globally. In addition to 50,000 euros in cash, the prize package consists of services of the same amount to promote the growth of oculavis GmbH across Europe.

Growth course now with further tailwind
Winning the EIT Digital Challenge could hardly have been better in terms of time, as the company, which was founded in Aachen in 2016, is already on a strong growth course in Europe. The opening of a new office in France is close to take place and the market entry into other European countries is also on the short-term agenda of the company that was spinned off from RWTH Aachen University and the Fraunhofer Gesellschaft. Even though some international customers already exist, this targeted expansion is intended to improve the acquisition and support of local customers.

CO2 Reduction and Digital Business Models in Service in One
At first glance, the step to expand into other countries does not really fit oculavis GmbH, which has set itself the goal of reducing travel for service operations of machine and equipment manufacturers with its remote service and maintenance solution. With the Augmented Reality based software solution, which is compatible with smart glasses and every tablet and smart phone, experts from a machine manufacturer can take a look through the eyes of the machine operator on site from the comfort of their office without having to travel to the machine location. This not only saves time, money and frustration, but also reduces CO2 emissions by reducing the travel of technicians and service experts. In addition, machine builders and plant operators can use this solution to offer innovative business models in service, since the end user of a plant can be helped more quickly, thus reducing downtimes and increasing availability.

The European Way
oculavis GmbH is a perfect example of how European companies with strong growth can be founded without going the typical American way of venture capital funding. Since its foundation in May 2016, the company has successfully grown in the market without external financing, to which not only a convincing and successful product has contributed, but also support from the Horizon2020 research framework programme and the SME instrument of the European Union. Winning the EIT Digital Challenge marks the summit of this European path that oculavis GmbH has taken so far.

Contact:

Martin Plutz

plutz@oculavis.de

Website

VR Revenues Projected to Reach $14.8 Billion by 2023 (New Report)

ARtillery Intelligence’s latest report, Global VR Revenue Forecast, 2018-2023 examines VR revenue performance and projections across several sub-sectors and revenue categories. Subscribe for the full report. VRARA members get a discount.

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The virtual reality sector continues to show early-stage characteristics, including erratic levels of interest and investment. But how big is it, and how big will it get? ARtillery Intelligence has quantified the sector’s revenue position and outlook, resulting in our latest forecast. This is the fourth wave of ARtillery Intelligence’s VR revenue forecast.

Built from daily market coverage, insider interviews and market-sizing experience from 15 years of analyst work (see methodology section), ARtillery Intelligence has constructed disciplined and independent market-sizing models. The analysis is segmented into revenue categories such as consumer, enterprise and sub-divisions of each.

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So what did we find out? At a high level, ARtillery Intelligence’s position on VR revenue growth is best characterized as cautiously optimistic. Growth and scale will come, but likely slower than many industry proponents believe, due partly to the pace of adoption and other signals that ARtillery Intelligence tracks.

In fact, you may notice that VR revenue projections in outer years are lower than figures you see elsewhere. They’re also notably lower than our past estimates, as we adjust to market signals. This is common in market forecasting, as proficient market watchers perpetually course-correct based on dynamic market conditions and variables (market-sizing methodology is detailed here).

The following pages quantify and project figures within several revenue categories, as well as hardware unit growth. Bulleted insights are included throughout to qualify the revenue drivers and rationale behind the numbers. The goal, as always, is to empower you with a knowledge position.

Subscribe for the full report. VRARA members get a discount.

evo Teams up with Pixvana to Create Scalable Onboarding for Seasonal Workers Through Interactive XR Training

Innovative XR project optimizes first day success, while freeing up top leadership


SEATTLE--(BUSINESS WIRE)--Pixvana, an XR platform and solutions provider specializing in corporate learning and training, and evo, a leading retailer of action sports lifestyle gear, today announced that they have partnered to create an interactive XR training experience to better onboard seasonal warehouse workers at their 170,000 square foot warehouse.

While the evo warehouse maintains a full-time staff of 50 people to support daily operations throughout the year, in the days leading up to Black Friday the company’s headcount triples. During this period evo will ship over 15,000 orders per day, up from a daily average of 750 orders. The company worked with Pixvana to develop a training experience that could easily scale for groups of any size - and that’s highly effective at helping new employees establish core competencies.

The XR employee orientation is hosted by Jeff Covert, Distribution Center Manager. After providing an overview of the company and reviewing onboarding details, the viewer then “job shadows” expert Rosie Pauu, Outbound Lead. Through interactive 360° video and an AR component, new warehouse employees orient themselves to the space and learn critical process training. The experience provides a sense of presence, so when new employees walk into the facility for the first time it feels like they have been there before and that they are already familiar with tasks that need to be performed. The training saves company supervisors time, streamlining an otherwise redundant training process and freeing up top performers to do their job. The training module also ensures each new employee receives an orientation directly from the warehouse lead themselves, that the learning material is consistent and efficient, and that employees are engaged throughout the entire process.

“After going through the XR training, I felt much more prepared and ready to pick and ship,” said Ashley Miller of evo. “After taking the headset off and entering the warehouse for the first time I felt like I’d been there before and was much more comfortable with my surroundings. I knew how to navigate the floor and what to do with my RF Scanner immediately and didn’t have to ask my supervisor many follow up questions.”

Innovative companies everywhere are using Extended Reality (XR) to rapidly and effectively onboard frontline workers. Many Fortune 500 companies, including Boeing, UPS and Walmart, currently use Virtual Reality to support worker education and training programs. Similarly, small and midsize businesses have also embraced virtual onboarding programs. According to Capterra, one out of every three SMBs in the U.S. will be piloting VR employee training programs by 2021 and seeing their new hires reach full productivity 50 percent faster as a result.

“XR training offers the potential to do many things in addition to getting workers ready to have a productive first day on the floor,” said Spencer Earle, Director of Operations and Technology for evo. “Our HR department is excited to do some empathy training, and our customer service and retail teams can get consistent training on how to engage with an unhappy customer. Also, since we have multiple store locations, XR allows our employees to visit these locations and really get a feel for what evo is all about.”

Organizations of all sizes often struggle to scale consistent and effective employee training. Traditional classroom learning techniques have proven ineffective in many cases, with a majority of workers reporting a lack of interest and retention. Research has shown that experiential learning can boost interest and increase retention by 75-90 percent.

To experience a sample of the XR evo training powered Pixvana SPIN Studio, visit https://bit.ly/2rGQEk9

About Pixvana
Pixvana, an XR solutions provider, helps enterprises develop cutting-edge approaches to solve business challenges in innovative ways. Customers choose Pixvana for its powerhouse combination of breakthrough VR technology and award-winning creative team. Pixvana addresses a range of corporate VR applications - from training and tours, to marketing and healthcare - and can manage all aspects of project development, from strategy to execution. The company is venture-backed by Vulcan Capital, Madrona Venture Group, Microsoft, Cisco, Raine and Hearst Ventures. Pixvana’s founders have proven startup success in media technology, and hail from senior product and engineering leadership roles at Apple, Adobe, Microsoft, and Lucasfilm. For more information visit www.pixvana.com.

About evo
evo is an innovative action sports and outdoor lifestyle retailer with roots in the Pacific Northwest. The company’s focus on community and crafting extraordinary customer experiences has propelled it from its humble beginnings in a small Seattle apartment to one of the fastest-growing lifestyle retailers in the nation. Over 17 years, evo has grown from its strong online presence to open flagship stores in SeattlePortland and Denver, continuing with the extension of its global reach into Whistler, BC. All locations proudly showcase evo’s trademark blend of sport, culture, art, retail and service. Through evoTrip, customers can experience the evo lifestyle of sport and culture through destination travel to ski, snowboard, surf, or mountain bike remote wonders around the world. Leveraging our success to give back, evo helps underserved youth through volunteer time, donations and other support for local and national non-profit organizations including Big Brothers Big Sisters, SOS Outreach and Chill Foundation. For more information about evo and its programs, please visit evo.com.

Contacts

Jeff Pecor
Tailwind Public Relations, LLC
jeff@tailwindpr.com
206.948.1482

Keep AR and VR Lenses Clean With LensPen > AR/VR Lens Cleaners

Looking for a holiday gift for the AR and VR enthusiast on your list? Give them a LensPen! :)

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Healium featured by Apple - the augmented reality app helping veterans manage anxiety

Dr. Jeff Tarrant sets up a member of the Healium AR team to receive an EEG.

Dr. Jeff Tarrant sets up a member of the Healium AR team to receive an EEG.

Apple recently featured Healium's augmented reality meditation app that's powered by EEG brainwaves and heart rate

Three or four times a week, whenever he needs to calm his mind, Steve Mills launches the Healium AR app on his iPhone. His favorite spot to use it is in a park on the banks of the slowly churning Mississippi River in Memphis, Tennessee.

“Sometimes I walk down to the riverfront here and sit on a bench and look at the water,” says Mills, as he motions to the app, open on his phone. “And using this just puts me in a really good state of mind.”

Mills starts one of Healium AR’s guided meditations by first syncing his Apple Watch, which transmits his heart rate to the app. As he takes deeper breaths, his heart rate slows, and a solar system of planets illuminates in front of him, thanks to the app’s use of augmented reality (AR). Healium AR blends storytelling, neuroscience and game design so users can harness their feelings to power virtual worlds and find a sense of calm.

“It’s cumulative, it builds up over time but you learn how to deal with it. I have several outlets. Healium AR is one of them.”

In these moments, he says, he is able to clear his thoughts, and quiet his memories.

“I’m not afraid of the memories,” says Mills, who is a commander in the US Navy. “But I have to control them.”

Mills has spent a collective 29 years in the military — 10 as an Air Force firefighter, and 19 in his current role as a Navy chaplain. His service has taken him all over the world, including deployments to Iraq, Afghanistan and long stretches on aircraft carriers where he helped counsel a floating city of thousands of military personnel. He supports families who receive news that their loved ones aren’t coming home, and sailors who are waging battles long after they leave the war zone.

In 2008, Mills came back from Iraq and started working to complete his doctorate in ministry, which focused on combat stress. He took a group of Navy veterans through three months of counseling, using Bible verse as a healing tool. While studying how to help others cope with their trauma, he started having panic attacks of his own.

Around the same time, in another part of the country, television journalist Sarah Hill was also confronting anxiety, beginning a chain of events that would lead her to develop Healium AR.

The Missouri native had been reporting on a never-ending stream of violence and tragedies for almost 20 years when her panic attacks began. “I lived by a police scanner,” Hill says. “Ultimately, consuming that much negativity made me sick.”

She reached out to Dr. Jeff Tarrant, a family friend and licensed psychologist who was exploring what was then an emerging field: neurofeedback. He hooked Hill up to an electroencephalogram (EEG) machine, which uses electrodes placed on the scalp to map electrical activity in the brain. Tarrant paid particular attention to Hill’s anterior cingulate cortex (ACC), the part of the brain that is responsible for, among other things, focus and holding attention.

“Anxiety is basically holding a thought or a feeling for too long and repeating it over and over again,” says Tarrant. “So the ACC gets overheated because people are hyperfocused on certain thoughts and feelings and they can’t let them go. And so we wanted to see, can we quiet this down?”


Tarrant designed a program for Hill to use at home with a laptop and electrodes. She had to keep an animated airplane above a specific threshold on the screen. When she succeeded, it was because she was calming her frontal lobe brain activity, which includes the ACC.

It worked. Over time, Hill was able to stop the panic attacks and start sleeping again.

Inspired by the experience, she eventually left journalism and started working with a veterans organization that used virtual reality (VR) and AR to transport those who were physically unable to travel to Washington, D.C. to visit the city’s war memorials. During those experiences, Hill started noticing a physical change in the veterans.

“You would see it in their bodies,” Hill says. “[They] would relax, their bodies would soften, their breathing would appear to slow. Now I’m not a scientist, so that’s why I reached out to Jeff to say, ‘Can you study what these experiences are doing to [veterans’] physiology?’”

Together, they started to explore the effects that VR and AR could have on mood and stress. They coupled that knowledge with the neurofeedback program Tarrant had designed to relieve Hill’s anxiety years before. The result: Healium AR.

“That same concept of using neurofeedback is what we built into Healium, combining [Tarrant’s] brain-based principles with our stories and game design,” says Hill. “But we stripped away all of the barriers to entry and made it easier to understand and more accessible, simply with an Apple Watch and your heart rate.”

Earlier this year, Hill attended Apple Entrepreneur Camp, designed to help app-driven businesses founded and led by women. While there, the team workshopped and redesigned Healium AR to help it reach even more users, even more effectively. The updated app recently relaunched in the App Store.


Both Hill and Tarrant are quick to point out that Healium AR is not a replacement for medical therapy or medication. Over the last few years, Tarrant has published three studies with a fourth on the way showing that the app can reduce anxiety and increase a feeling of well-being for users in as little as four minutes.

That comes as no surprise to Mills, who now counts Healium AR as one of the tools he uses to stay healthy — mentally and physically.

“Somebody asked me one time, ‘Chaplain how do you deal with all of that death, what do you do?’” Mills says. “It’s cumulative, it builds up over time but you learn how to deal with it. I have several outlets. Healium AR is one of them.”

That means a great deal to Hill and her team.

“It’s emotional for me to hear it has such an impact,” Hill says. “What greater gift than to provide something for someone who is sacrificing everything to ensure our safety. It’s our honor to do this for our veterans.”

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